问题 问答题

戴季陶主义

答案

参考答案:1925年6、7月间,任国民党中央执行委员等职的戴季陶发表《孙文主义之哲学的基础》、《国民革命与中国国民党》两本小册子,以阐述三民主义为名,提出一套比较系统的反对容共政策的理论。戴季陶主义的出现,是革命高潮到来之际资产阶级力图分裂统一战线的征兆。它不仅促使国民党新右派的形成,为其 * * 夺权做了理论与舆论上的准备,而且助长了国民党老右派的反革命活动,并从思想上把国民党的新老右派联合起来,对革命统一战线产生了极大的破坏作用。戴季陶的反动观点受到了 * * 党人的猛烈抨击。

单项选择题
填空题

Some consumer researchers distinguish (1) "rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" (2) the traditional economic sense that assumes (3) consumers behave rationally when they carefully consider all alternatives (4) choose those that give them the greatest utility (i.e., satisfaction). (5) a marketing context, the term "rationality" implies that the consumer selects goods based (6) totally objective criteria, such (7) size, weight, price, and so on. "Emotional" motives imply the selection of goods (8) to personal or subjective criteria—the desire (9) individuality, pride, fear, affection or status.
The assumption underlying this distinction is (10) subjective or emotional criteria do not maximize utility or satisfaction. (11) , it is reasonable to assume that consumers always attempt to select alternatives that, (12) their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based (13) the individual’s own needs as (14) as on past behavioral, social, and learning experiences. What may appear (15) irrational to an outside observer may be perfectly rational (16) the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. (17) behavior did not appear rational to the person who undertakes it (18) the time that it is undertaken, obviously he or she would not do it. (19) the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far (20) to suggest that emphasis (21) "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously (22) maximize their gains and minimize their losses; that they act not (23) subconscious drives but from rational preferences, (24) what they perceive to be (25) their own best interests.