问题 问答题

随着我国出台4万亿的经济刺激计划,国家金融机构决定放开对中小企业的贷款限制,以进一步扶持中小企业的发展。E公司是一家生产甲产品的中小企业,成立时间不长,在成立初期,为了在市场上取得好成绩,主要投资人以一个较高的起点设立了这家企业,花巨资购买了世界最先进的一条生产线,并通过给予优厚的待遇招聘了一些资深的研发人员,为他们配备了很好的设备和环境,期望能够在最短的时间内研发出新产品。E公司的产品质量在市场上处于中上游水平,仅位于一家主要竞争对手之后。产品一经推出即得到市场的认同,销售增长速度很快。由于公司在设备和人员等方面投入的资金巨大,使得公司的资金较为紧张,而且由于公司是一家新成立的企业,所以管理上还有很多不完善的地方,包括组织机构的设置、规章制度的制定等方面。同时也未能在最短的时间内建立起自己比较完善的销售网络,销售商拖欠货款的现象比较突出,制约了进一步发展。统计数据表明,公司所处行业市场占用率前五名为A、B、C、D、E,它们的市场占有率分别为28%、26%、22%、10%和5%,而且其中的B、C、D三家公司已经建立了联盟关系,共同采购原材料。
E公司为了制定自身的发展战略,采用五力模型对行业的竞争结构进行分析,部分因素如下:①本行业的新进入者来自国内、国外两个方面,本行业是资本和技术密集型的行业,对国外进入者,国家有一定限制以对本行业进行必要的保护。②本公司产品的主要原材料供应商十分集中,采购量在各供应商之间分布较均匀,主要原材料暂无替代品。③由于本行业中各企业提供的产品差异性越来越小,因此顾客选择机会较多。④由于科技进步加快,市场上已开始出现性能更高的同类产品,只是目前的价格还略高于传统产品。
要求:

根据案例材料对E公司进行SWOT分析。

答案

参考答案:E公司SWOT分析:

优势
研发能力强大
产品性能处于中上水平
生产设备先进
劣势
资金紧张
管理不完善
销售渠道不完善
机会
一定的政策扶持
金融环境宽松
行业技术进步
威胁
新的替代品
销售商拖延结款
与竞争对手结盟

单项选择题
阅读理解

阅读理解

     Normally a student must attend a number of courses in order to graduate, and each course which he

attends gives him a grade which he may count towards a degree. In many American universities the total

work for a degree is made up of thirty-six courses each lasting for one term. Generally, a course is made

up of three classes per week for fifteen weeks; while attending a university a student will probably attend

four or five courses during each term. Normally a student would expect to take four years attending two

terms each year. It is possible to spread the period of work for the degree over a longer period. It is also

possible for a student to move between one university and another during his degree course, though this is not done as a regular practice.  

     For every course that follows a student is given a grade, which is recorded, and the student can get it to show his future employers. All this sets a constant pressure and strain of work, but in spite of this some

students still find time for great activities in student affairs. They show much interest in elections to positions in student organizations performed by students who advise the academic authorities (权威人士). Any

student who is thought to have broken the rules, for example, by cheating is to appear before a student

court. With the large numbers of students, the operation of the system has something to do with a certain

amount of activity. A student who has held one of these positions of authority is much respected and it will be of benefit to him later in his career (生涯).

1. Normally a student would at least attend ______ classes each week.

A. 36.    

B. 12    

C. 20      

D. 15

2. According to the first paragraph an American student is allowed ______.

A. to live in a different university

B. to take a particular course in a different university

C. to live at home and drive to classes  

D. to get degrees from two different universities

3. Some students are interested in positions in student organizations probably because ______.

A. they hate the constant pressure and strain of their study

B. they will then be able to stay longer in the university

C. such positions help them get better jobs

D. such positions are usually well paid