问题 选择题

法国批判现实主义作家巴尔扎克发誓,“拿破仑用剑没有办到的,我要用笔来完成”。他创作了“资本主义社会的百科全书——《人间喜剧》”,展示了19世纪前期整个法国的社会生活,这部作品反映出

①法国社会的阶级变动 ②金钱对人的灵魂的腐蚀 

③封建贵族的日趋没落 ④推翻资本主义制度的强烈要求 [ ]

A.①②③  

B.②③④

C.①③④  

D.①②④

答案

答案:A

问答题

X公司是一家家电生产企业,其生产的A产品目前处于衰退期。X公司采取了降价措施,A产品的价格从2005年的2200元/件下降到2006年的2000元/件,其销售量随之从2005年的60万件/年上升到2006年的69万件/年。
为了降低企业的市场风险,X公司拟实施多元化经营,考虑进入游戏软件开发行业。为此,X公司委托Y咨询公司分析了该行业的吸引力,见表1。

表1 游戏软件开发行业吸引力评价表

关键行业特征 权重 得分(1~5分) 关键行业特征 权重 得分(1~5分)
市场增长率 0.25 5 技术要求 0.20 2
竞争强度 0.18 3 产业政策 0.15 4
行业盈利水平 0.12 5 资金需求 0.10 4
为了给X公司提供更加科学的咨询建议,Y咨询公司还详细考察了近年来X公司所面临的外部环境因素,主要包括:
(1)中国加入世贸组织5年过渡期已经结束,平均进口关税下降到9.9%;
(2)法律体系日益健全和完善;
(3)生产技术不断更新;
(4)中国国内生产总值连续4年保持了10%以上的增长率;
(5)高等教育进入大众化阶段;
(6)银行存贷款利率上升;
(7)全社会的诚信观念进一步加强;
(8)《专利保护法》颁布实施;
(9)风险投资资金来源多样化;
(10)新产品层出不穷,产品生命周期愈来愈短。
同时,X公司的决策层也分析了本公司所处的家电行业以及拟进入的游戏软件开发行业成功关键因素,认为:家电行业的成功关键因素是低成本产品设计、低成本厂址和较高的劳工技能;而软件开发行业的成功关键因素则是既定技术应用能力和网络营销能力。
[问题]

X公司对A产品在市场、生产经营、研发和投资策略四个方面应分别采取哪些相应的战略

阅读理解

In the eighteenth—century one of the first modern economists, Adam Smith, thought that the “whole annual produce of the land and labour of every country” provided revenue to “three different orders of people: those who live by rent, those who live by wages, and those who live by profit”. Each successive stage of the industrial revolution, however, made the social structure more complicated.

Many intermediate groups grew up during the nineteenth century between the upper middle class and the working class. There were small—scale industrialists as well as large ones, small shopkeepers and tradesmen, officials and salaried employees, skilled and unskilled workers, and professional men such as doctors and teachers. Farmers and peasants continued in all countries as independent groups.

During the nineteenth and early twentieth centuries the possession of wealth inevitably affected a person’s social position. Intelligent industrialists with initiative made fortunes by their wits which lifted them into an economic group far higher than that of their working—class parents. But they lacked social training of the upper class, who despised them as the “new rich.”

They often sent their sons and daughters to special school to acquire social training. Here their children, mixed with the children of the upper classes, were accepted by them, and very often found marriage partners from among them. In the same way, a thrifty, hardworking labourer, though not clever himself, might save for his son enough to pay for an extended secondary school education in the hope that he would move in a “white collar” occupation, carrying with it a higher salary and a move up in the social scale.

In the twentieth century the increased taxation of higher incomes, the growth of the social services, and the wider development of educational opportunity have considerably altered the social outlook. The upper classes no longer are the sole, or even the main possessors of wealth, power and education, though inherited social position still carries considerable prestige.

60.If you compare the first and second paragraph, what groups of people did Adam Smith leave out in his classification?

A.Officials and employees.   B.Peasants and farmers.

C.Doctors and teachers.       D.Tradesmen and landlords.

61.Who were the ‘new rich’ during the nineteenth and early twentieth centuries?

A.They were still the upper class people.

B.They were owners of large factories.

C.They were intelligent industrialists.

D.They were skilled workers who made their fortune.

62.According to the passage, what did those people do who intended to make their children move up in the social ladder?

A.They saved a lot of money for their children to receive higher education.

B.They tried to find marriage partners from the children of the upper class.

C.They made greater fortunes by their wits.

D.They worked even harder to acquire social training.

63.In the twentieth century class differences have been partly smoothed out by ____.

A.increased income and decreased taxation

B.taxation, social services and educational opportunities

C.education, the increase of income and industrial development

D.the decrease of the upper class population

C  61—65 DBC