问题 单项选择题

心理记账是人们在心理上对结果进行分类、编码、估价和预算等的过程。消费者在决策时可能根据不同的任务进行相应的心理记账。 根据上述定义,下列不属于典型心理记账的是:

A.损失10元钱给人心理带来的痛苦要比获得10元奖金带来的高兴更强烈 

B.王某出差常选星级酒店,因为它比旅馆更可能提供免费网络和自助早餐 

C.相比丢了10元钱的人,丢了电影票的人更不可能会挣钱买票去看电影 

D.工会发放福利时,不再发实物而改发购物卡以使职工有更多的自由选择

答案

参考答案:D

解析:解析 第一步:抓住定义中的关键词,本题只需抓住心理记账的主体是“消费者”的题眼。 第二步:逐一判断选项: A项:损失10元钱和获得10元奖金给人心理带来的感受是一种分类、估价的过程。 B项:王某作为“消费者”认为“星级酒店”相比较“旅馆”而言更可能提供免费网络和自助早餐,体现了人们在心理上对结果进行分类、估价和预算等的过程。 C项:丢了10元钱还是丢了电影票,是消费者一种分类和估价的过程。 D项:主体是工会,工会不属于“消费者”而是指基于共同利益而自发组织的社会团体。 因此,正确答案是D。 考点:单定义判断

阅读理解

阅读理解。

     In some children who go blind, certain parts of the brain that normally control vision appear to switch jobs

and focus instead on sound, a new study has found. 

     The study, by researchers at the University of Montreal, involved 7 adults who could see and 12 adults who had lost their vision when they were children. Each participant sat in a room with 16 loudspeakers at different

locations. The room was designed so that there were no echoes. During the experiment, the speakers irregularly produced sounds. Participants had to point to where the sounds were coming from. Meanwhile, the researchers monitored blood flow in the brains of the participants to see which brain structures were working during the

task.

      The results showed that five of the blind participants were very good at pointing to where sounds were

coming from. In these people, blood flow increased in the visual cortex- an area at the back of the right side of

the brain. This part of the brain is usually associated with vision.

     The other seven blind participants showed no increase in activity in the visual cortex. These people didn't

do very well at picking out where sounds were coming from. Now, the researchers are looking at whether these people have gained an enhanced sense of touch instead of sound to replace their lost vision.

     The scientists say that their study shows how adaptable parts of the brain can be.

1. The purpose of the experiment described in the passage is to find whether _____.

A. blind children can regain their sight

B. blind people have a better sense of sound

C. the sense of touch is better among blind people

D. blood flow in the brains of blind people is slower

2. The participants of the experiment were asked _____.

A. to tell the difference between 16 sounds

B. to take down the time each sound lasted

C. to identify the direction the sound came from

D. to detect the number of the loudspeakers.

3. During the experiment, blood flow in the brains of the participants was measured in order to _____.

A. learn about the way they react to echoes

B. look for the way of enhancing hearing ability

C. find which parts of the brain were functioning

D. expose the relationship between seeing and touching

4. Which of the following statements best summarizes the main idea of the passage?

A. Most blind people have a well-developed sense of touch.

B. People go blind because of the breakdown of their visual cortex.

C. Most blind people have a better sense of sound than normal people.

D. Human brains can adjust themselves after the loss of a certain function.

单项选择题