问题 问答题


E公司总部位于北京,其经营范围涉及多个领域,主要有保健品、白酒、室内设计装修和生态旅游四个业务单元。随着社会进步和经济发展,人类对自身的健康日益关注。上世纪90年代以来,全球居民的健康消费逐年攀升,对营养保健品的需求十分旺盛。在按国际标准划分的15类国际化产业中,医药保健是世界贸易增长最快的五个行业之一,保健食品的销售额每年以13%的速度增长。但是,该公司涉足保健品市场的时间很短,市场占有率很低,而且保健品行业是一个高度竞争的行业。白酒行业在我国目前基本处于成熟阶段,市场增长缓慢,受啤酒、红酒等的冲击,某些年份甚至出现了负增长,E公司的白酒业务具有悠久的历史,市场占有率多年来在全国稳定保持在前5名,而且拥有相当一部分稳定的顾客群。据国家建设部门的规划,2020年我国城镇居民人均住宅建筑面积将达32平方米,这就意味着今后每年全国城镇要新建住宅7亿多平方米,而90%以上的住宅都要进行室内装修设计。随着城市的基础建设、旧街区改造、更多商业店铺、商务会展、甚至旅游开发项目等,将成为国内设计整体水平提高的难得机遇和广阔空间,该行业也成为增长率较快的行业之一。该公司的室内设计装修业务开展的较早,在业内具有较好的口碑,在我国室内设计装修市场具有较高的市场占有率;生态旅游是近年来正在兴起的产业,发展较快,E公司的生态旅游园正在建设当中,不久就将开门迎客。
针对市场上保健品产品的状况,E公司创新地开发了纳豆胶囊和冠益酸牛奶两大保健系列产品;E公司生态园即将开业,其主要特色是果菜种植,家禽、家畜和小动物喂养,儿童传统游戏等,面向的潜在客户为北京城里的小朋友。
[要求] 根据以上资料及相关理论,回答下列问题:

至少列举五种E公司生态旅游单元可能面临的风险,及应对这些风险的可能策略。

答案

参考答案:

解析:E公司生态旅游单元可能面临的风险包括项目风险、操作风险、环境风险、声誉风险、市场风险等。风险的应对策略包括风险降低、风险消除、风险转移和风险保留。

完形填空

Do you know what American students have to do in their schools? In America, at the beginning of the term, students must choose their courses and teachers first. While in China students usually have no chances to choose their courses and teachers.

Choosing is very important for your grades in America. So at the first term, don’t choose too many courses, or you’ll feel very nervous and it may influence your study. Then you have to ask for some teaching plans. There is some information about subjects, time arranging, marks and textbooks. At the same time, you must choose the teachers. Different teachers have different teaching methods. If the teacher is called “killer” by the last grade, many students will give up choosing him. Because this kind of teacher will leave too much homework, too many exams and give too low grades.

There is another thing after you choose the courses and the teachers. How to buy textbooks makes each student feel hard. The textbooks in America are very expensive. Each copy is about $30~$50. In order to save money, many students buy some used textbooks, and some students usually borrow textbooks from the school library. You must get enough ready before classes. In class, discussing is very important. The teacher encourages you to raise questions or show your own opinions. They don’t usually ask you to sit well. Instead they allow you to sit or stand everywhere you like. They don’t give you much homework to do. You can learn some knowledge and do exercises by yourself.

请根据短文内容回答问题。

小题1:When must American students choose their courses and teachers?

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小题2:Why do American students choose teachers?

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小题3:How can they get the textbooks?

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小题4:What is important in class?

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小题5:What do you think of American school life? (请自拟一句话作答)

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选择题