问题 口语交际,情景问答题

阅读下面的材料,回答问题。(7分)

在厦门五星级风景区鼓浪屿,一波“创意”店名,可谓风起云涌,它的“潮头”当属龙头路上的“陈罐西式茶货铺”。这家2010年就已经开业的茶货铺由于有大量罐装茶叶,再加上合作商姓陈,于是店主灵机一动,取了这么个店名。去年年初,这个特别的店名在微博的转发下一炮而红。一家走红,万家跟风。继“陈罐西”之后,“周星瓷器店”“张伯芝华士酒吧”“张伯芝士汉堡店”等借用明星名字谐音的店名纷纷出现,甚至连卖香肠的流动摊点,都打起了“谢亭疯烤香肠”的旗号。几个月前,龙头路一家正在装修的茶店,以其“联邦调茶局”之名再次引燃网络。

对发生在鼓浪屿的“创意”店名现象,你有什么看法?请简要阐述。(要求:表述简明连贯,言之成理,150字左右。)

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答案

示例一:我认为取“创意”店名的做法可取。首先,这样的名字朗朗上口,好读好记,而且有的店名不仅套用明星名字的谐音,也能表达自己商店的特色,富有新意;其次,取有创意的店名,是一种很好的营销手段,能很快扩大店铺的知名度,带来可观的经济效益;再次,“创意”店名优势在“创意”上,鼓励使用“创意”店名,有益于弘扬创新精神。示例二:我认为取“创意”店名的做法不可取。首先,即便字面上没有借用明星名字,但说到底还是走谐音套路,一个两个是创意,多了就会让人产生审美疲劳;其次,鼓浪屿有“琴岛”之名,向来以高雅面目示人,大量类似店名的“恶搞”,破坏了鼓浪屿的文化环境;再次,这些所谓的“创意”店名,其实也是对社会价值观的一种扭曲,任其泛滥,也给社会带来了不良影响。

题目分析:对于“创意”店名,考生可以有两种不同的态度,一是肯定其“创意”,二是反对其恶搞与跟风。阐述理由时,考生还要注意到“商店”和“风景区鼓浪屿”这两个重要前提,要将这两个方面的因素作为肯定或否定的关键理由,以增加论述的说服力。例如,“商店”的目标是顾客,“创意”店名显然可以增加顾客的关注度。再如,风景区的特点是游客众多,而“创意”店名如有不当,其社会不良影响就会加大。

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coming up now…
( )1. A. letters    
( )2. A. selling    
( )3. A. wrote       
( ) 4. A. trouble    
( )5. A. life       
( )6. A. question    
( )7. A. walked out  
( )8. A. painful    
( )9. A. environment 
( )10. A. of         
B. tickets          
B. agreeing          
B. discovered        
B. friendship        
B. composition      
B. idea              
B. enjoyed themselves 
B. opposite          
B. watch            
B. for              
C. cards      
C. becoming    
C. agreed      
C. help        
C. favorite    
C. thing      
C. sang together  
C. necessary  
C. TV          
C. near        
D. addresses    
D. offering     
D. practiced                         
D. secret       
D. dream        
D. body         
D. fell off     
D. popular      
D. experience   
D. across       
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