问题 问答题

资料一:甲公司为汽车生产企业,在中级轿车行业处于领先地位,有着一流的技术人员和管理团队,顾客满意度较高;在小排量汽车行业中处于中间地位,国家新出台了一些鼓励小排量汽车的措施。20××年由于原材料价格大幅度上涨,原生产产品的市场需求趋于稳定,甲公司的盈利能力大幅降低,生产经营面临较大的困难;企业面临资金短缺。
资料二:经过分析后,甲公司收购了一家生产小排量汽车的乙公司;同时为了保证原材料的供应,收购了钢材生产企业丙公司来为公司生产汽车用钢提供供应。
资料三:甲公司收购乙公司和丙公司经营若干年后并没有达到预期效果,最终不得不出售大量资产以维持经营。
要求:

请说明企业总体战略包括哪几类,并详述每一类战略具体包括哪些类型。

答案

参考答案:企业总体战略包括成长型战略、稳定型战略和收缩型战略。成长型战略包括一体化战略、密集型战略和多元化战略;稳定型战略包括暂停战略、无变战略和维持利润战略;收缩型战略包括扭转战略、剥离战略和清算战略。一体化战略包括纵向一体化和横向一体化,而纵向一体化又包括前向一体化和后向一体化;密集型战略包括市场渗透战略、市场开发战略和产品开发战略;多元化战略包括相关多元化和非相关多元化。

单项选择题
单项选择题

Passage Two

Although the American civilization took over and replaced the frontier over a century ago, the heritage of the frontier is still evident in the United States today. Many people are still fascinated by the frontier because it has been particularly important in shaping American values. For many years, the frontier experience was romanticized in popular movies and television shows that featured cowboy heroes fighting Indian villains. Little attention was given to the tragic story of what really happened to Native Americans. Today, most Americans are more aware of the darker side of the settling of the continent, when thousands of Native American Indians were killed, their lands were taken, and much of their culture was destroyed.
The American frontier consists of the relatively unsettled regions of the United States, usually found in the western part of the country. Here, both land and life were more rugged and primitive than in the more settled eastern part. As one frontier area was settled, people began moving farther west into the next unsettled area, sweeping aside the Native Americans as they went. By settling one frontier area after another, Americans moved across an entire continent, 2 700 miles wide. They came to believe that it was their destiny to control all the land, and eventually they did. The Native Americans were given small portions of land called reservations to control, but the United States government broke many promises and created much misery for the Indian nations.
Recently, Americans have come to a more balanced view of the settling of the West. However, many Americans still see many aspects of the frontier, its people and their beliefs, as good, inspiring examples of traditional American values in their original and purest form. How did the frontier movement, which lasted more than two centuries, help to shape these basic American values
To be sure, the frontier provided many inspiring examples of hard work as forests were turned into towns, and towns into large cities. The competitive race for success was rarely more colorful or adventurous than on the western frontier. Individualism, self-reliance, and equality of opportunity have perhaps been the values most closely associated with the frontier heritage of America. Throughout their history, Americans have tended to view the frontier settler as the model of the free individual. In the United States, where freedom from outside social controls has traditionally been valued, the frontier has been idealized, and it still serves as a basis for a nostalgic view of the early United States, a simpler time that was lost when the country became urbanized and more complex.

Which of the following statements is true

A.The settling of the frontier did little to affect the lives of the Native American Indians.

B.Native American Indians were featured as heroes in many popular movies and TV shows.

C.The culture of Native American Indians was protected as the settlers moved farther to settle one frontier area after another.

D.In the history more attention was paid to the heroic settling of the West than to the miseries it caused to Native American Indians.