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问题 选择题

在生物的分类中，分类的基本单位是（　　）

A．界

B．门

C．纲

D．种

答案

生物学家根据生物之间的相似程度，把它们分成不同的等级，生物的分类单位从大到小依次以界、门、纲、目、科、属、种，生物所属的等级越大，生物之间的亲缘关系越远，生物所属的等级越小，生物的亲缘关系越近．界是最大的单位，种是最基本的分类单位，同种的生物亲缘关系是最密切的，共同特征最多．可见D符合题意．

故选：D

单项选择题

催化原核mRNA转录的酶是（）

A.RNA聚合酶

B.RNA聚合酶I

C.RNA聚合酶Ⅲ

D.RNA聚合酶Ⅱ

E.DNA聚合酶I
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填空题

Some consumer researchers distinguish (1) "rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" (2) the traditional economic sense that assumes (3) consumers behave rationally when they carefully consider all alternatives (4) choose those that give them the greatest utility (i.e., satisfaction). (5) a marketing context, the term "rationality" implies that the consumer selects goods based (6) totally objective criteria, such (7) size, weight, price, and so on. "Emotional" motives imply the selection of goods (8) to personal or subjective criteria—the desire (9) individuality, pride, fear, affection or status.
The assumption underlying this distinction is (10) subjective or emotional criteria do not maximize utility or satisfaction. (11) , it is reasonable to assume that consumers always attempt to select alternatives that, (12) their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based (13) the individual’s own needs as (14) as on past behavioral, social, and learning experiences. What may appear (15) irrational to an outside observer may be perfectly rational (16) the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. (17) behavior did not appear rational to the person who undertakes it (18) the time that it is undertaken, obviously he or she would not do it. (19) the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far (20) to suggest that emphasis (21) "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously (22) maximize their gains and minimize their losses; that they act not (23) subconscious drives but from rational preferences, (24) what they perceive to be (25) their own best interests.
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