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问题 单项选择题 A1/A2型题

休克病人补液后，血压仍低，中心静脉压不高。5～10分钟内静脉输入等渗盐水250ml，如血压升高，而中心静脉压仍低，提示（）。

A.血管张力不足

B.血容量过多

C.血容量不足

D.肾功能不全

E.心功能衰竭

答案

参考答案：C

单项选择题

20-21 为套题 某中资寿险公司在筹建过程中发现当时的大保险公司的总裁们忽视农村市场、不了解农民的收入特点和理财需求，人身保险在农村发展缓慢。经过调查，他们认为应当针对农村市场推出保费低廉、保障适度的寿险和健康险产品。该公司成立后，迅速占领了一部分农村市场。

上述案例表明，在当代激烈竞争的市场环境下，保险公司必须注重（）。

A．集中管理

B．市场细分

C．内部控制

D．后援支持
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填空题

Some consumer researchers distinguish (1) "rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" (2) the traditional economic sense that assumes (3) consumers behave rationally when they carefully consider all alternatives (4) choose those that give them the greatest utility (i.e., satisfaction). (5) a marketing context, the term "rationality" implies that the consumer selects goods based (6) totally objective criteria, such (7) size, weight, price, and so on. "Emotional" motives imply the selection of goods (8) to personal or subjective criteria—the desire (9) individuality, pride, fear, affection or status.
The assumption underlying this distinction is (10) subjective or emotional criteria do not maximize utility or satisfaction. (11) , it is reasonable to assume that consumers always attempt to select alternatives that, (12) their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based (13) the individual’s own needs as (14) as on past behavioral, social, and learning experiences. What may appear (15) irrational to an outside observer may be perfectly rational (16) the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. (17) behavior did not appear rational to the person who undertakes it (18) the time that it is undertaken, obviously he or she would not do it. (19) the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far (20) to suggest that emphasis (21) "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously (22) maximize their gains and minimize their losses; that they act not (23) subconscious drives but from rational preferences, (24) what they perceive to be (25) their own best interests.
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