问题 填空题

水平整合的动机主要有三种:扩大产品市场规模的需要、强化市场竞争的需要和快速获得()的需要。

答案

参考答案:生产设备

单项选择题
单项选择题

The questions in this group are based on the content of a passage. After reading the passage, choose the best answer to each question. Answer all questions following the passage on the basis of what is stated or implied in the passage.

While most people agree that the Golden Age of comic books began with the introduction of Superman in 1938 in Action Comics #1, there is less agreement about when exactly the Golden Age ended. There is a general consensus, however, about the factors that brought the Golden Age to a close: the rise of the horror comic book in the late 1940s, and the resulting backlash against comic books in the early 1950s.

Superhero comic books reached their peak of popularity in the early 1940s because of all the GIs in Europe and Japan who eagerly read about Superman, Batman, and The Spirit. When these soldiers came home, they still wanted to read comic books, but they sought out more adult content. William Gaines of EC Comics was happy to meet the market demand with such grim and gritty titles as Weird Fantasy and The Crypt of Terror. The creators of superhero comic books, not wanting to be left behind, responded by matching their protagonists against darker criminals in more violent encounters.

These darker comic books aroused the anger of child psychologist Fredric Wertham, who believed that comic books were leading the nation’s youth into crime, violence, and drug abuse. Wertham’s book, The Seduction of the Innocent, was a national best-seller that helped bring about congressional investigations into the corrupting influence of comic books. The Senate committee that reviewed Wertham’s charges decided to create the Comics Code Authority, a regulatory body that prohibited comic books from mentioning sexuality, alcohol, drugs, criminal behavior, or any themes related to the horror genre.

These regulations had a numbing effect on the industry. EC Comics was nearly driven out of the comics business, and the other major players canceled many of their most prominent titles. The comics business did not recover until the Marvel revolution of the early 1960s ushered in the Silver Age.

According to the final paragraph of the passage, what may we infer about the comic book companies of the Silver Age ?()

A. They were able to create popular comic books despite the regulations of the Comics Code Authority.

B. They achieved commercial success because of the popularity of characters such as Spider-Man, the Hulk, and the Fantastic Four.

C. They repeated the same mistakes as the comic book companies of the Golden Age.

D. They failed to succeed because of the numbing effect of the Comics Code Authority regulations.

E. Marvel Comics was the only major comic book company to survive from the Golden Age into the Silver Age.