问题 问答题 简答题

简述商品结构的分类与内容。

答案

参考答案:

零售店经营的商品结构,按照不同标志可分为不同类型:

(1)按照商品自然种类划分,可以分为商品类别、商品品种、商品花色、规格、质量、等级、品牌等;

(2)按商品销售程度划分,可分为畅销商品、平销商品、滞销商品;

(3)按商品使用构成划分,可以分为主机商品和配件商品;

(4)按商品价格、质量划分,可以分为高、中、低档商品;

(5)按经营商品的构成划分,可以分为主力商品、辅助商品和关联商品等。主力商品。也称拳头商品,是指那些周转率高、销售量大,在零售经营中,无论是数量还是销售额均占主要部分的商品。一个企业的主力商品体现它的经营方针、经营特点以及企业的性质。可以说,主力商品的经营效果决定着企业经营的成败。辅助商品。是指在价格、品牌等方面对主力商品起辅助作用的商品,或者以增加商品宽度为目的的商品。零售企业经营的商品必须有辅助商品与主力商品的搭配。否则会显得过分单调。关联商品。是指同主力商品或辅助商品共同购买、共同消费的商品。例如,互补品,录音机与磁带、西服与领带等都是有关联的商品。配备关联商品,可以方便顾客的购买,可以增强主力商品的销售,扩大商品销售量。

阅读理解
Your school has planned a visit to Lions Nature Education Centre. Here is what you should know about the centre. Please read it.
Lions Nature Education Centre
Lions Nature Education Centre opened in 1991 on what was once a government farm in Sai Kung. Both the government and the Lions Club own it now.
Aims
The aim of the centre is to show visitors everything to do with rural (乡下的) Hong Kong. We also hope to educate people about the environment. For this reason, it’s really a popular place for school trips and outings.
Facilities (设施)
The centre has a large number of indoor and outdoor facilities and exhibitions (展品). The outdoor facilities include a garden, vegetable fields and a place where trees are grown for study. Indoor exhibition halls provide different kinds of plants, fishes and other things from land or sea. The Farmers’ Market is open at weekends.
Rules for visitors
·Wear proper clothes, shoes and hats.
·Bring some water and food, but take your rubbish away with you.
·Do not break any natural appearance or plants, and do not make the water dirty.
·Care for other visitors and wildlife (野生动植物), and do keep quiet wherever you go.
Opening hours

We are open daily from 9:30 am to 5:00 pm. Exhibition halls are open from 9:30 am to 4:30 pm. The centre is closed every Tuesday.
Address: Hiram’s Highway, Sai Kung
Phone: 2792 2234
Website: http://www.hknature.net/lnec
小题1:You can visit Lions Nature Education Centre            .
A.in the city centreB.at Hiram’s Highway
C.on a government farmD.inside the exhibition halls
小题2:In the centre, visitors can learn about            .
A.rural clothes and shoesB.different kinds of seafood
C.outdoor lions in natureD.the environment around us
小题3:Before your school go to the centre, you should tell them            .
A.not to visit the Farmers’ MarketB.not to make a noise or wear hats
C.to care for the wildlife and waterD.to look for rubbish and take it away
小题4:Lions Nature Education Centre is closed            .
A.at weekendsB.after 4:30 pm
C.during weekdaysD.before 9:30am
小题5:For more information about the centre, you’d better            .
A.call at 2792 2234B.ask other visitors
C.study the facilitiesD.provide the website
多项选择题