问题 综合题

(15分)阅读下列材料,回答问题。

材料一   在巴黎和会上,法国以最明确的方式提出要求,主要有两点:第一,阿尔萨斯必须归还我们,但归还是不应该像根据1815年条约那样分割得支离破碎,应按照1790年前的边界归还我们。这样,我们将在地理上以及矿藏上拥有萨尔盆地。”第二,法国政府希望看到莱茵河以西的领土和德意志帝国分开,并成立一个类似缓冲国的国家。”

材料二   英国首相劳合•乔治认为:如果他(指德国)感到自己在1919年的和约中受到了不公正的对待,它同样最终会从胜利者身上找到进行严厉报复的手段。……因此,正是为了这些原因,除不得已之外,我强烈反对把更多的德国人从德国统治下交由某个其他国家统治。……在当前情况下,我认为最大的危险是德国可能把他的命运同布尔什维主义连在一起……。

请回答:

(1)结合所学知识和材料一信息,指出法国处分德国的基本原则是什么?法国为什么这样做? (6分)

(2)结合所学知识和材料二信息,指出英国在巴黎和会上为什么反对过分制裁德国? (6分)

(3)在制裁德国的问题上,英国得到美国的支持,美国的真正意图是什么? (3分)

答案

(1)严厉制裁德国和支解德国.(2分)主要原因有普法战争的宿仇,一战后法国防止德国山东再起和企图独霸欧洲.(4分)

(2)英国反对过分制裁德国。(2分)主要原因是不希望法国独霸欧洲大陆,影响英国利益,同时也是认识到过分制裁会引起德国民族复仇情绪,也有可能使德国发生社会主义革命或倒向苏俄。(4分)

(3)美国同样是不希望法国势力过于膨胀以防碍美国战后建立世界霸权.(3分)

单项选择题

Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to promote their products and services. The advent of television (1) a revolution in product and service. Between 1949 and 1951, advertising on television grew 960 percent. Today the Internet is once again (2) promotion. By going online, companies can communicate instantly and directly with prospective customers. (3) on the World Wide Web includes advertising, sponsorships, and sales promotions (4) sweepstakes, contests, coupons, and rebates. In 1996 World Wide Web advertising revenues (5) $ 300 million.

Effective online marketers don’t (6) transfer hard-copy ads to cyberspace. (7) sites blend promotional and non-promotional information indirectly delivering the advertising messages. To (8) visits to their sites and to create and (9) customer loyalty, companies change information frequently and provide many opportunities for (10) .

A prototype for excellent (11) promotion is the Ragu Web site. Here visitors can find thirty-six pasta recipes, take Italian lessons, and view an Italian film festival, (12) they will find no traditional ads. (13) subtle is the mix of product and promotion that visitors hardly know an advertising message has been (14) . Sega of America, maker of computer games and hardware, uses its Web site for a (15) of different promotions, such as (16) new game characters to the public and supplying Web surfers the opportunity to (17) games. Sega’s home page averages 250,000 visits a day. To heighten interest in the site, Sega bought an advertising banner on Netscape (18) increasing site visits by 15 percent. Online (19) in Quaker Oats’ Gatorade promotion received a free T-shirt in exchange for answering a few questions. Quaker Oats reports that the online promotion created product (20) and helped the company know its customers better.

20()

A.loyalty

B.credit

C.prestige

D.diversity

单项选择题