甲公司是一家电动自行车生产企业，该企业的品牌在市场上有传统的影响力，其生产的一款受专利保护的电动自行车首次投放市场，甲公司对其首次上市定价采用了高于其他企业价格的策略。甲公司对该款电动自行车首次上市采用的产品上市定价法是（）
A.渗透定价法
B.转移定价法
C.细分定价法
D.撇脂定价法
参考答案：D
解析：
本题考核的是新产品上市定价的方法。
所谓“撇脂定价法”，又称高价法，即将产品的价格定的较高，尽可能在产品寿命初期，在竞争者研制出相似的产品以前，尽快收回投资，并且取得相当的利润。然后随着时间的推移，在逐步降低价格使新产品进入弹性大的市场。
一般而言，对于全新产品、受专利保护的产品、需求的价格弹性小的产品、流行产品、未来市场形势难以测定的产品等，可以采用撇脂定价策略。选项D正确。
第二节 完形填空(共20小题；每小题1．5分，满分30分) 阅读下面短文，掌握其大意，然后从36—55各题所给的A、B、C、D四个选项中，选出最佳选项。 Liberal education is becoming the task of teachers. It is 36 not only to teach and learn knowledge, but also develop a person' s character. Its 37 is to teach each student to think for himself and make 38 decisions. Now liberal education has a great effect on the world. Much work has been done to 39 a better way of teaching. In a liberal 40 , students are encouraged to have their own thoughts and their own ideas 41 they have lessons which are often held in the form of 42 . They are properly guided to 43 the knowledge learned. Punishment 44 exists. Teachers and students are just like 45 The 46 is of course a perfect one if it can really be carried out. However, it 47 exists in the imagination and will never be realized. We must admit that children should at least be 48 properly. Just close your 49 and think how many students will 50 the duties of a student if they are not pushed. What is the 51 of advice only if it is not supported by a reasonable 52 of control and punishment? It is 53 for us to judge the success and failure of the kind of education now, but 54 the behavior of the children, which is actually the 55 of liberal education, we can see that something must be done to help these children.
38. A. quick 39. A. hold 40. A. class 41. A. after 42. A. playing 43. A. remember 44. A. for ever 45. A. strangers 46. A. idea 47. A. also 48. A. liked 49. A. doors 50. A. order 51. A. meaning 52. A. degree 53. A. easy 54. A. with 55. A. progress |