问题 问答题 简答题

请阐述媒体覆盖域、媒体覆盖率之间的关系及其各自的概念?

答案

参考答案:

媒体覆盖域表示媒体主要发生影响的空间范围与对象,表示信息的传播范围和信息所能传播到的受众的大概数量。

覆盖率是评估某一媒体、某一广告或广告活动等在特定时期内传达到特定目标视听众程度的比例指标。媒体覆盖率=媒体到达目标受众的人数÷媒体目标市场的总人数

媒体价值并不等于媒体的广告传播价值,在广告传播的媒介选择时还必须进一步分析媒体覆盖域与目标受众市场分布范围的重合状况,以此来衡量评价媒体的广告传播价值。

阅读理解

In 50 years of traveling, Colin McCorpuodale has visited every country in the world except three. And everywhere he goes, he sends himself a postcard. He always chooses a postcard with beautiful scenery (风景). Usually he writes just a short message to himself. However, he wrote an interesting story on his latest one, from the Malians Island.

Mr. McCorpuodale lives in London. On one of the walls in his room, you can see a large map of the world. There are hundreds of little red pins (大头针) stuck in it. “These pins mean a lot to me.” says Mr. McCorpuodale, “I follow the rule. I’m allowed to stick one in only if I’ve been in a place for more than 24 hours.”

Naturally, Mr. McCorpuodale has his favorite places. New Zealand, he describes as “a wonderful country”. About China, he says, “This is the country in the world which is completely different. There is no European influence.”

Wherever he goes, Mr. McCorpuodale takes with him a photo of his wife, a candle, a shirt with a secret pocket and a pen.

So why does he do it? For the postcards or the travels? Mr. McCorpuodale laughs, “Neither. Only for the meaningful life.”

小题1:What did Mr. McCorpuodale write about on his latest postcard?

A.Malians Island.

B.An interesting story.

C.Beautiful scenery.

D.His favorite places.小题2:On a wall in Mr. McCorpuodale’s room, there is            .

A.a map of the world

B.a postcard to himself

C.a message to himself

D.a photo of his wife小题3:According to Mr. McCorpuodal, there’s no European influence          .

A.in New Zealand

B.in America

C.in Australia

D.in China

单项选择题