问题 问答题 简答题

简述媒体策略创意的态势与语气。

答案

参考答案:

创意态势与语气对媒体选择的影响是根据品牌形象和特性选择与创意调子相切合的载具,以加强说服效果,而应使用与创意调子冲突的载具,以避免创意所产生的效果被稀释。

填空题
完形填空
The sun shines brightly as I leave school, get into my car, and head for Bradley Hospital. This year, as a senior at Seekonk High School, I have been given the opportunity to leave the usual classroom setting once a week to volunteer.
I   21  to spend this valuable time working with mentally disabled children at Bradley Children’s Hospital. I work   22  a teacher in the outpatient/pre-school section, in a classroom with two children— a classroom very different from   23  I have ever known. The difference of this classroom is   24  the children have been diagnosed with a mental disease. One child is autistic and non-verbal(自闭和不说话的), using supportive   25 . The other has a condition called PDD (one step above autism), and is   26  non-verbal. Both children require strong   27  and a lot of attention. This combination creates an atmosphere which is both demanding and sympathetic.
My   28  in the classroom is not only to help the teacher, but to become part of the children’s   29  experience. I work one-on-one completing academics with a student.   30 , we work as a group on such activities as cooking, artwork, abstract reasoning. Everyday activities, which may be taken for granted by others,   31  a lot of strength from the children. This has opened my eyes vastly.
One of the   32  reasons why I volunteer to take the work is that I desire to help those who are less   33 . However, it has also helped me to realize my competence. I now know that I have the   34  to work with the disabled. I have lost my fear, and I   35  myself a lot more.
It is true that my work is very   36 ; there are many days that I   37  Bradley exhausted emotionally and physically. There have been times when I have left on the edge of tears   38 . But pity doesn’t heal, love does. And I have grown to love these children in my own way,   39  I see them only once a week. This experience has been both rewarding and satisfying. I’ve learned also that I do have the ability to make a difference in their lives, no matter how small it may be. One smile makes it all   40 .
小题1:
A.promiseB.claimC.botherD.choose
小题2:
A.forB.onC.alongsideD.besides
小题3:
A.itB.oneC.the otherD.which
小题4:
A.thatB.whatC.whetherD.how
小题5:
A.transportationB.communicationC.applicationD.direction
小题6:
A.simplyB.completelyC.frequentlyD.naturally
小题7:
A.treatmentB.commitmentC.motivationD.sympathy
小题8:
A.choiceB.wishC.decisionD.role
小题9:
A.agriculturalB.professionalC.technologicalD.educational
小题10:
A.AdditionallyB.FinallyC.EventuallyD.Gradually
小题11:
A.get backB.build up C.call forD.pick out
小题12:
A.chiefB.legalC.awkwardD.vital
小题13:
A.unforgettableB.fortunateC.hopelessD.active
小题14:
A.honorB.opportunityC.courageD.ability
小题15:
A.believe inB.laugh atC.worry aboutD.care for
小题16:
A.depressing B.challengingC.inspiring D.relaxing
小题17:
A.approachB.visitC.leaveD.desert
小题18:
A.as wellB.so farC.in timeD.at all
小题19:
A.if onlyB.even thoughC.now thatD.in case
小题20:
A.amusingB.enjoyableC.costlyD.worthwhile