问题 单项选择题

某生产化妆品的跨国公司,为使产品打进中国市场,在对中国市场进行深入调查分析后,决定以白领女性顾客群体作为其目标市场,集中营销。由于化妆品市场竞争激烈,为使自己的产品获得稳定的销路,给消费者留下美好的印象,该公司着力培养自己产品的特色,决定采取差别化的产品策略以区别于其他竞争对手。为此,他们在产品性能、特色方面下工夫,建立良好的售后服务体系,并且在产品的标识、文字和视听媒体方面做文章,取得很好的效果。
几年后,该公司在中国市场上取得良好的业绩,销售增长率、相对市场占有率均较高。公司不断加大投入,以维持公司的市场地位。各大媒体对该公司也给予了密切关注。当有记者问起该公司的成功秘诀时,公司销售总监认为有两点很重要,首先观念上,公司注重生产经营那些“顾客需要的,企业擅长的,符合企业整体利益的产品”,企业要有社会责任;其次调整了企业销售策略,从原来商家到企业订货的销售方式,改变为投巨资直接建立化妆品专卖店,在过去几年内在全国建立了300多家专卖店。
根据上述资料,回答下列问题:

根据波士顿矩阵法,该公司产品在中国市场上属于( )。

A.金牛产品

B.明星产品

C.问题产品

D.瘦狗产品

答案

参考答案:B

单项选择题

Human relations have commanded people’s attention from early times. The ways of people have been recorded in innumerable myths, folktales, novels, poems, plays, and popular or philosophical essays. Although the full significance of a human relationship may not be directly evident, the complexity of feelings and actions that can be understood at a glance is surprisingly great. For this reason psychology holds a unique position among the sciences.

" Intuitive " knowledge may be remarkably penetrating and can significantly help us understand human behavior whereas in the physical sciences such common sense knowledge is relatively primitive. If we erased all knowledge of scientific physics from our world, not only would we not have cars and television sets, we might even find that the ordinary person was unable to cope with the fundamental mechanical problems of pulleys and levers. On the other hand, if we removed all knowledge of scientific psychology from our world, problems in interpersonal relations might easily be coped with and solved much as before. We would still " know " how to avoid doing something asked of us and how to get someone to agree with us: we would still " know " when someone was angry and when someone was pleased. One could even offer sensible explanations for the " whys " of much of the self’s behavior and feelings. In other words, the ordinary person has a great and profound understanding of the self and of other people which though unformulated or only vaguely conceived, enables one to interact with others in more or less adaptive ways. Kohler in referring to the lack of great discoveries in psychology as compared with physics, accounts for this by saying that " people were acquainted with practically all territories of mental life a long time before the founding of scientific psychology. "

Paradoxically, with all this natural, intuitive, commonsense capacity to grasp human relations, the science of human relations had been one of the last to develop. Different explanations of this paradox have been suggested. One is that science would destroy the vain and pleasing illusions people have about themselves; but we might ask why people have always loved to read pessimistic, debunking writings, from Ecclesiastes to Freud. It has also been proposed that just because we know so much about people intuitively, there has been less incentive for studying them scientifically: why should one develop a theory, carry out systematic observations, or make predictions about the obvious In any case, the field of human relations, with its vast literary documentation but meager scientific treatment, is in great contrast to the field of physics in which there are relatively few nonscientific books.

Which of the following is TRUE according to the passage()

A. Intuition couldn’t explain the motive of one’s behavior

B. Scientific psychology seems to be the most advanced subject

C. The scientific method is difficult to apply to psychology

D. Some believe that the obvious deserves no scientific study

判断题