问题 单项选择题 A1/A2型题

女,25岁。反复出现双下肢紫癜,月经过多1年,病前无服药史。脾肋下1cm。血红蛋白10.5g/dl,白细胞5.4×109/L,血小板25×109/L。血沉、尿常规及肝功能试验正常,未找到狼疮细胞,颗粒型巨核细胞增多,余正常。最可能的诊断是()

A.特发性血小板减少性紫癜

B.药物性血小板减少性紫癜

C.系统性红斑狼疮

D.再生障碍性贫血

E.以上都不是

答案

参考答案:A

问答题

在我国目前的冰箱市场上,海尔、容声、美菱、新飞四大品牌的市场占有率已高达71.9%。在产品功能方面,海尔正在大力推介其抗菌冰箱,容声和新飞在节能、环保、除臭方面已取得领先地位,美菱则独树一帜,大力开发保鲜冰箱。在这些难以撼动的强大对手面前,A公司针对自己的目标消费群的特征和产品风格精心设计了一条充满亲情色彩的营销策略,并以“静音冰箱”作为进入中国千家万户的的切入点。A公司提出“冰箱的噪音你要忍受的不是一天,两天,而是十年,十五年……”;“好得让你一生都能相依相靠,静得让您日日夜夜都觉察不到”。这种极富亲情色彩的营销语言,除使中国消费者感觉到温馨和真诚外,品牌形象和产品形象也随之得到了认可——“静音”就是A公司的个性和风格。 A公司历来遵循广告宣传低姿态、科研开发高投入的经营宗旨。A公司在产品导入期的广告投放很有节制,据北京中企市场研究中心统计,在1998年电冰箱品牌的平面广告投放上,A公司的广告费用仅仅是海尔、容声的1/3。在广告投放地域分布上,海尔的特点是全国遍地开花,表明它雄心勃勃,以天下为己任;而A公司则主攻北京、上海以及东北、华东、华南地区的大城市。在西北地区A公司投放仅为0.8万元,海尔则为9.22万元。可见,两个品牌广告投放策略不同,重点城市的高收入家庭是A公司既定的目标消费群体。 [要求] 分析A公司采取的是何种竞争战略,以及该战略的适用情形和可能面临的风险。

阅读理解

The garden city was largely the invention of Ebenezer Howard (1850-1928). After immigrating from England to the USA, and an unsuccessful attempt to make a living as a farmer, he moved to Chicago, where he saw the reconstruction of the city after the disastrous(灾难性的) fire of 1871. In those days, it was nicknamed “the Garden City”, almost certainly the source of Howard’s name for his later building plan of towns. Returning to London, Howard developed his design in the 1880s and 1890s, drawing on ideas that were popular at the time, but creating a unique combination(结合) of designs.

The nineteenth-century poor city was in many ways a terrible place, dirty and crowded; but it offered economic and social opportunities. At the same time, the British countryside was in fact equally unattractive: though it promised fresh air and nature, it suffered from agricultural depression(萧条) and it offered neither enough work and wages, nor much social life. Howard’s idea was to combine the best of town and country in a new kind of settlement, the garden city. Howard’s idea was that a group of people should set up a company, borrowing money to establish a garden city in the depressed countryside; far enough from existing cities to make sure that the land was bought at the bottom price.

Garden cities would provide a central public open space, radial avenues and connecting industries. They would be surrounded by a much larger area of green belt, also owned by the company, containing not merely farms but also some industrial institutions. As more and more people moved in, the garden city would reach its planned limit-----Howard suggested 32,000 people; then, another would be started a short distance away. Thus, over time, there would develop a vast planned house collection, extending almost without limit; within it, each garden city would offer a wide rang of jobs and services, but each would also be connected to the others by a rapid transportation system, thus giving all the economic and social opportunities of a big city.

小题1:How did Howard get the name for his building plan of garden cities?

A.Through his observation of the country life.

B.Through the combination of different ideas.

C.By taking other people’s advice.

D.By using the nickname of the reconstructed Chicago.小题2:The underlined phrase “drawing on ”in Paragraph 1 probably means______.

A.making use of

B.making comments on

C.giving an explanation of

D.giving a description of小题3:According to Howard, garden cities should be built______.

A.as far as possible from existing cities

B.in the countryside where the land was cheap

C.in the countryside where agriculture was developed

D.near cities where employment opportunities already existed小题4:What can we learn about garden cities from the last paragraph?

A.Their number would continue to rise

B.Each one would continue to become larger

C.People would live and work in the same place

D.Each one would contain a certain type of business小题5:What could be the best title for the passage?

A.City and Countryside

B.The Invention of the Garden City

C.A New City in Chicago

D.A Famous Garden City in England