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问题 单项选择题

企业战略的核心或主体是指（）。

A.企业文化

B.营销战略

C.推销战略

D.竞争战略

答案

参考答案：B

解析：市场营销战略是企业进行市场服务时指导市场营销活动的总体部署与规划，是企业成功运作的基础，是企业战略的核心或主体。

阅读理解

阅读短文，判断正( T)误 ( F)。

                                                            A Shopping Trip

      One morning Mr and Mrs Green go shopping in their car. In the shop they sec a lot of clothes.

Mrs Green likes them.  So she buys a shirt for their son, a skirt for their daughter, and a sweater

for Mr Green. She buys a blouse for herself, too.

      At about twelve o'clock, they go home, but they lose their way. Mr Green drives over to an old

man and asks, "Where am I?" " You're in your car, sir. " he answers.

(      )1. Mr and Mrs Green go shopping in the afternoon.

(      )2. Mrs Green buys a sweater for herself.

(      )3. At eleven o'clock, they lose their way.

(      )4.  The old man is humorous (幽默的) .
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单项选择题

由价格总水平变动引起利率变化并进而与投资、消费及总需求的这种反方向变化的现象称为（）。

A.价格效应

B.利率效应

C.预期效应

D.出口效应
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