问题 多项选择题

产品开发战略的适用情况有()

A.企业所在产业正处于高速增长阶段;

B.企业在现有经营领域十分成功;

C.企业具有较强的研究和开发能力;

D.企业拥有扩大经营所需的资金和人力资源;

答案

参考答案:A, C

解析:

产品开发战略的适用情况有:

(1)企业产品具有较高的市场信誉度和顾客满意度;

(2)企业所在产业属于适宜创新的高速发展的高新技术产业;

(3)企业所在产业正处于高速增长阶段;

(4)企业具有较强的研究和开发能力;

(5)主要竞争对手以类似价格提供更高质量的产品。选项B、D属于市场开发战略的适用情况。

阅读理解

阅读理解。

     On my first trip in the United States, I went to San Antonio. I was on foot. So I went to only three places

there: the Alamo, the River Walk, and the Art Gallery. I especially enjoyed visiting the Alamo, a well- known

building in America.

     When I arrived at the Alamo, I was deeply impressed because it was well kept and in good shape. The

Alamo was erected in about 1722, was later used as a fort (保垒), and has been kept as a state monument

(纪念馆) to the Texan War of Independence against Mexico. During the battle, all of the Texan defenders

were killed. I was surprised at the exhibition of rifles, guns, cannons and swords.

     I was especially attracted by the paintings of a war. The paintings expressed the feelings of a painter very

well. Even though about 160 years have passed since the Battle of the Alamo, the exhibit is well kept. When

I came out after seeing the exhibition, I felt as if I had a victory. The outer wall of the Alamo was destroyed

here and there. When I touched the wall, I could feel the damage. After the war, little remained of the Alamo.

All of the windows and doors were destroyed. The top part of the gate way disappeared without a trace (遗

迹). I will remember the Alamo forever. It is one of the best places to visit in San Antonio.

1. It can be inferred according to the passage that the author may be a _____.

A. writer

B. Chinese

C. European

D. foreigner to Americans

2. The underlined word "erected" (in Paragraph2) means _____.

A. found

B. invented

C. repaired

D. built

3. People come to visit the Alamo now for _____.

A. its height and shape

B. its history and the story about it

C. the exhibits in it

D. its shape

4. Which of the following may be the best title for this passage?

A. A Famous Building in America.

B. My First Visit to America.

C. The Texan War of Independence against Mexico.

D. My Impressions of the Alamo in San Antonio, Texas.

问答题 简答题