问题 单项选择题

市场调研是指系统性地搜集、记录和分析与产品和服务的营销问题有关的信息。下列关于市场调研的说法正确的是()

A.案头调研是指直接从回答者那里搜集新的信息

B.案头调研是指对现有的资料进行搜集和分析

C.实地调研的成本往往高于案头调研

D.仅当实地调研无法回答所有提出的问题时才进行案头调研

答案

参考答案:C

解析:

案头调研是指对现有的或二手资料进行搜集和分析。案头调研可能利用到现有的企业报告与其他企业内外部信息。实地调研是指直接从回答者那里搜集新的信息。

因此,实地调研的成本往往高于案头调研,因此仅当案头调研无法回答所有提出的问题时才进行实地调研。

阅读理解

阅读理解

       Germs(细菌 ) are everywhere. You can't see them, but they are on your desk,on your computer,

and even in the air !

       Like people,germs move around the world. They fly with us on planes. When food, clothes, and

other things travel around the world,germs travel,too. Some germs are safe,but some are dangerous.

Germs cause illnesses like colds and the flu.

Warmer Weather Brings Germs

       The world's weather is changing. Cooler countries are getting warmer, so insects from hot countries

can move there. Some of these insects,like mosquitoes,carry dangerous germs. These germs cause

headaches, fever, and can even kill people.

Under Your Skin

       Your skin protects you from germs. It stops some germs,but not all. They can enter your body when

you eat,or when you have a cut. Germs are on your hands, too. They enter your body when you touch

your eyes, nose , or  mouth.

Fighting Germs

       Your immune system(兔疫系统) protects you, too. When germs get inside your body,your immune

system finds and kills them. Special cells (细胞) move around your body and fight germs. They help you

stay healthy. Other cells make antibodies. Antibodies help your body

find and stop germs.

       What can you do to fight germs? You should wash your hands with soap and water. Soap kills many germs, and water washes them away.

1. According to the text,insects                  .

A. kill germs      

B. carry germs      

C. protect germs    

D.love germs

2. The underlined word "there" refers to                    .

A. cooler countries  

B. hot countries    

C. everywhere      

D. the world

3. Which of the following is RIGHT according to the text ?

A. All germs are dangerous.      

B. There are more germs in cold places.

C. Soap can kill all germs.      

D. Germs can get into your body.

4. What do antibodies do?

A. They kill germs and wash them away.    

B. They find and develop germs.

C. They help protect us from germs.        

D. They carry dangerous germs.

5. Which can be the best title for this text?

A. Germs Are Everywhere                

B. Weather Is Changing

C. Skin Stops Germs                    

D. Germs Are Developed

单项选择题 A1/A2型题