问题 名词解释

价值中立性与价值相关性(韦伯)

答案

参考答案:价值相关性是指在研究工作开始之前,研究者在选题和收集材料上所表现出的主观兴趣,同时,又指在研究工作得出结论后,研究者在实际应用结论中所表现出来的主观目的性。在通常情况下,研究者根据其所在社会中人们所持有的一般文化价值,选择经验中的某一部分题材作为自己的研究对象。因而特定时代的价值目标对社会科学家的研究对象的选择和探索具有决定性的影响。

价值中立性是指研究者在选定了研究对象之后,必须放弃任何主观的价值观念,严格以客观的、中立的态度进行观察和分析,从而保证研究的客观性和科学性。此外,价值中立性还包括另一层含义,即事实领域与价值领域、事实判断与价值判断的研究机构的区分。

名词解释
阅读理解

阅读理解。

     When creating a digital advertisement or something to promote (促销) a product or service, music is one

of the most important aspects. Whether it is simply a jingle (短歌), musical note or any other use of sound,

music can play a huge role in attracting a customer's attention or being noticed by your target audience.

     Music can work hand-in-hand with what you are advertising. Many times the advertising jingle, or saying,

is what the audience remembers. Companies such as McDonald's and Subway have used this method many

times with different jingles and little sayings that are easy to remember and fun to sing along with.

     Usually concepts that are part of a jingle would sound conceited (自负的) and pompous (浮夸的) when

said in a normal conversation. When put to music however, and sung in a rhythm (节奏), it suddenly sounds

attractive. For example, if someone said, "No one does it better than me" in a normal statement, this would

sound very conceited. Add music and a tune to this statement and it becomes attractive and fun for others to

sing along with.

     While understanding how important music is for your advertising needs, it is also important for you to

know the best way to get special music.

     Having people from many different backgrounds all over the world write something specifically for you is

one of the best ways to get songs written just for you. You simply choose which one you believe is best for

the project. So instead of hiring a single songwriter to compose your music, you can run a contest for you

advertising jingle and songwriters around the world write you a finished jingle in an attempt to win your contest.

1. What does the passage mainly tell us?

A. How to use music in advertising.

B. How to get an advertising jingle.

C. Advertising jingles can help sell products.

D. Advertisements are important in promoting.

2. What makes concepts of an advertising jingle sound attractive?

A. Music and tune.

B. Word and pictures.

C. Beautiful voice.

D. Wonderful sayings.

3. According to the writer, the best way to get an advertising jingle is _____.

A. to hire a top songwriter

B. to invite a famous singer

C. to get advice from experts

D. to collect works from public

4. What's the advantage of your running a contest for an advertising jingle?

A. It will save much time.

B. It will cost less money.

C. You can get the best works.

D. You can sell more products.