问题 选择题

处于青春期的少年需要特别的关怀。有研究表明,许多处于青春期的少年往往会做出无所畏惧的大胆举动,是由于大脑产生一种恐惧记忆抑制效应,使孩子们对恐惧感“暂时性失忆”。这种大脑效应,会随着年龄增长及大脑进一步发育逐渐消失。这表明[ ]

A.意识是人脑的分泌物

B.人脑是意识产生的源泉

C.意识活动具有目的性和计划性

D.人脑是意识活动的物质器官

答案

答案:D

单项选择题

The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.

Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters (节食者) with the message that there were fewer calories (热量单位,卡路里) in every slice. It turned out that the bread was not dietetic (适合节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.

On the positive side, emotional appeals may respond to a consumer’s real concerns, considering fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.

Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.

The passage is mainly about()

A. how to make a wise buying decision

B. ways to protect the interests of the consumer

C. the positive and negative aspects of advertising

D. the function of advertisements in promoting sales

单项选择题