问题 问答题 简答题

口播评论的舆论作用?

答案

参考答案:

它能够迅速及时地分析重大新闻事件,随时表明媒介的立场和态度,为观众提供正确的看法。在录像评论崛起以前,它曾经发挥了重要的舆论作用,今后仍将是录像评论不能取代的重要评论形式。那种认为口播评论违背电视以视为主的传播特点、终将被“淘汰出局”的看法是没有根据的。只要事实求是地分析电视评论及其播出效果,不难发现它的深层次内容或“思辩性内容”,其实主要是依靠声音符号而不是画面符号表现的。这从一个方面证明了口播评论的不可取代性。图像评论虽然具有满足观众第一心理需求的魅力,但也受画面拙于表现抽象性内容的限制,而且需要一定的制作周期;如果一味强调录像评论而轻视口播评论,那么,电视评论舆论功能,就将因不得不舍去许多画面难于表现的重大题材或时效的滞后,受到不同程度的削弱。

单项选择题
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信息匹配。请阅读下列应用文及相关信息,并按照要求匹配信息。【温馨提示】如果该题选E,

请填AB;如果选F,请填CD。

首先,请阅读下列笔友俱乐部成员的信息:

A. Culture fan: Karen, 17, American. She's simply fascinated with other cultures. Her best friends come from 

    four different countries. She enjoys foreign music and movies. She likes reading books, especially about 

    culture and history. Send her a message at rickyroberts1000@yahoo.com.

B. Open-minded girl: Sarah, 17, Chinese. She spends most of her time knitting, dancing and seeing movies. 

    She likes swimming, listening to music, learning foreign languages, collecting stamps and playing games. 

    She's willing to make friends with anyone between 17-19 years of age. Her email: Sarah@hotmail.com.

C. Language Talents: Takumi is 18. This Japanese boy has mastered several languages such as Japanese,

    English and Russian. He likes learning about different cultures and listening to music. Do you want to learn

    languages? His email: ff8_angel19xx@hotmail.com.

D. Traveling around the world: Mary, 18, American. She enjoys art, pop music, and travel. She has been to 

    several countries such as Italy, the UK, Ireland, China, and France, and she is always curious about 

    different cultures. Her email address is bandana4real@hotmail.com.

E. Sports lover: Rodrigo, 22, Australian. He's a teacher of physical education and a personal trainer. He likes

    sports very much. He also likes to write books. Contact him at lby4real@yahoo.com.

F. Music-loving girl: Ada, 19, English. She's a college student. She plays some instruments: the piano, the

    guitar, and the violin. She plays the piano quite well. She can dance and sing really well in French, Japanese,

    Romanian, Italian, etc. Her email: si_a91@hotmail.com.

请阅读以下希望找到理想笔友者的自我介绍,然后根据他们的要求,匹配他/她拟要找的笔友俱乐部

成员:

( )1. I'm Andy, a second-year university student from the U.S. My major is elementary education, so I will

           become a teacher. In March 2008 I'm going to Japan to study at the Nagasaki College of Foreign

           Language. I'd like to make friends with someone who can help me with Japanese.

( )2. My name is Eliza. I'm a very outgoing girl. I love playing the piano. I hope to become a pianist. I also

           play the guitar. I can sing in several languages. I'm looking for someone who has a lot in common

           with me.

( )3. I'm Anna, and I live in Canada. I speak English, French and Spanish. A lot of things interest me,

           especially other countries' cultures, because I would like to see what other people's lives are like. If

           you are interested in the same things, let's become friends.

( )4. I'm Emilio Ukabi. I'm a boy of 18 years old, from Nigeria. I want to become an engineer in computer 

           science and my favorite hobby is playing basketball. Really, I love this game. I'd like to be your friend,

           as long as you are sporty.

( )5. I am Emiri, a 17-year-old girl from Tokyo, Japan. I want to make friends all over the world! I seek

           girls or boys around my age who have similar hobbies―listening to American pop music and traveling

           abroad.