问题 名词解释

N级传播

答案

参考答案:

对两级传播观点的修改和补充,也称多级传播。拉扎斯菲尔德等人在“人民的选择”中提出两级传播假说之际只注意到了一层意见领袖的存在,后来拉氏和卡兹在“人际影响”中对此做了补充,提出意见领袖事多层次的。社会学家罗杰斯在考察农村革新事物的普及过程时,把大众传播区分委“信息流”和“影响流”,认为信息的传播可以是“一级”的,即媒介信息可以直接抵达一般受众;而影响的传播则是“N级”(多级)的,其间经过大大小小的意见领袖的中介。这样,两级传播假说便发展成“N级传播”假说。

单项选择题

阅读下列短文:从每题所给的A、B、C、D四个选项中,选出最佳选项,将正确的选项涂在答题卡上。B

Surviving Hurricane Sandy(飓风桑迪)

Natalie Doan,14, has always felt lucky to live in Rockaway, New York. Living just a few blocks from the beach, Natalie can see the ocean and hear the wave from her house. “It’s the ocean that makes Rockaway so special,” she says.

On October 29, 2012, that ocean turned fierce. That night, Hurricane Sandy attacked the East Coast, and Rockaway was hit especially hard. Fortunately, Natalie’s family escaped to Brooklyn shortly before the city’s bridge closed.

When they returned to Rockaway the next day, they found their neighborhood in ruins. Many of Natalie’s friends had lost their homes and were living far away. All around her, people were suffering, especially the elderly. Natalie’s school was so damaged that she had to temporarily attend a school in Brooklyn.

In the following few days, the men and women helping Rockaway recover inspired Natalie. Volunteers came with carloads of donated clothing and toys. Neighbors devoted their spare time to helping others rebuild. Teenagers climbed dozens of flights of stairs to deliver water and food to elderly people trapped in powerless high-rise buildings.

“My mom tells me that I can’t control what happens to me,” Natalie says. “but I can always choose how I deal with it.”

Natalie’s choice was to help.

She created a website page matching survivors in need with donors who wanted to halp. Natalie posted introduction about a boy named Patrick, who lost his baseball card collecting when his house burned down. Within days, Patrick’s collection was replaced.

In the coming months, her website page helped lots of kids: Christopher, who received a new basketball; Charlie, who got a new keyboard. Natalie also worked with other organizations to bring much-need supplies to Rockaway. Her efforts made her a famous person. Last April, she was invited to the White House and honored as a Hurricane Sandy Champion of Change.

Today, the scars(创痕)of destruction are still seen in Rockaway, but hope is in the air. The streets are clear, and many homes have been rebuilt. “I can’t imagine living anywhere but Rockaway,” Natalie declares. “My neighborhood will be back, even per than before.”

When Natalie returned to Rockaway after the hurricane ,she found().

A.some friends had lost their lives

B.her neighborhood was destroyed

C.her school had moved to Brooklyn

D.the elderly were free from suffering

单项选择题