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市场细分的含义及主要依据?

答案

参考答案:

含义:市场细分就是营销者通过市场调查,依据消费者在需求和欲望、购买行为以及购买习惯等方面的明显差异性,把整个市场划分为若干个分市场的市场分类过程。市场细分的基础是顾客需求的异质性。

依据:市场细分的关键是找到影响顾客需求差异的因素,并根据它们来细分市场。一般来说,生活消费品可以选择地理位置、人文、心理和行为四个因素作为细分标准。生产者市场细分主要通过用户行业、用户规模和用户地理位置等因素作为标准。

单项选择题

It may look like just another playgroup,but a unique educational center in Manhattan is really giving babies something to talk about. "It’s a school to teach languages to babies and young children with games, songs—some of the classes also have arts and crafts," said Francois Thibaut, the founder of the Langrage Workshop for Children, a place where babies become bilingual.

Children as young as few months are exposed to French and Spanish before many of them can even speak English. Educators use special songs and visual (视觉) aids to ensure that when a child is ready to talk, the languages will not be so foreign. "Children have a unique capacity to learn many languages at the same time," said Thibaut. "Already at nine months, a child can tell the differences between the sounds he or she has heard since birth and the sounds he or she has never heard yet." Thibaut says the best time to expose children to language is from birth to 3 years old. For the last 30 years, the school has been using what it calls the Thibarut Technique, a system that combines language lessons with child’s play.

"I always wanted to learn Spanish, but by the time I got to high school it was too late to pick it up and speak fluently," said Marc Lazare, who enrolled his son at the school. "I figured at this age, two, it’s a perfect time for him to learn."

Aside from learning a language, the kids also gain a tremendous sense of confidence. One young student boasted that aside from French, she can speak five languages (though that included "monkey" and "lion"). The school gives children the tools to communicate, and sometimes that gives them an advantage over their parents. "I think they sometimes speak French when they think I won’t understand them," said parent Foster Gibbons.Depending on the age group, classes run from 45 minutes up to 2 hours. Even when students are not in class, the program is designed to make sure the learning continues at home. Tapes and books are included, so kids can practice on their own.

According to Thibaut, it is possible ().

A. for children to rake advantage of their parents by using a foreign language

B. to expose children to a foreign language after they can speak English

C. to combine language lessons with sports games

D. for children to learn several languages at the same time

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