问题
问答题 简答题
试述促销策略中拉的策略的含义与适用范围。
答案
参考答案：
拉的策略又称非人员促销策略，指企业利用广告、公共关系、营业推广等形式宣传产品。树立产品形象和企业形象，去激发用户和消费者的购买欲望，实施购买行为，从而扩大企业销售的一种策略。
适用范围：单位价值较低的日常用品，流通环节较多，流通渠道较长的产品，市场范围较广，市场需求较大的产品等。
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试述促销策略中拉的策略的含义与适用范围。
参考答案：
拉的策略又称非人员促销策略，指企业利用广告、公共关系、营业推广等形式宣传产品。树立产品形象和企业形象，去激发用户和消费者的购买欲望，实施购买行为，从而扩大企业销售的一种策略。
适用范围：单位价值较低的日常用品，流通环节较多，流通渠道较长的产品，市场范围较广，市场需求较大的产品等。
| 短文改错。 | |
When my daughter Lee and his friends wanted to make planter boxes and sold them, I was glad they decided to earn money instead asking their parents for it, so I agreed to lend them hand. I gave them some carpentry (木工) lesson, and they all seemed capable (有能力) and carefully with my tools. Since they work behind the garage, a house is quieter than used to be. They are learning how to use money on a responsible (负责的) way, and I can tell that they feel quite be proud of themselves. | 1. ________ 2. ________ 3. ________ 4. ________ 5. ________ 6. ________ 7. ________ 8. ________ 9. ________ 10. ________ |