问题 单项选择题

()是指不考虑各细分市场的差异性,而是将整个市场确定为目标市场,公司围绕着一种产品设计、一种营销组合面向整个保险市场。采用无差异营销策略的公司针对的是所有客户的共同需求,而不是各细分客户群的特殊需求,力争最大限度地开发、实施对所有客户都有吸引力的产品及营销方案。

A.无差异营销

B.差异营销

C.集中营销

D.分散营销

答案

参考答案:A

解析:考点:目标市场选择策略。无差异营销是指不考虑各细分市场的差异性,而是将整个市场确定为目标市场,公司围绕着一种产品设计、一种营销组合面向整个保险市场。采用无差异营销策略的公司针对的是所有客户的共同需求,而不是各细分客户群的特殊需求,力争最大限度地开发、实施对所有客户都有吸引力的产品及营销方案。

阅读理解

阅读理解。

     Since it was published in 1818, Frankenstein, a classic horror story, has been in print in many languages.

The monster from the novel by Mary Shelley is the result of man's uncontrolled desire to create and apply his

knowledge.

     The novel features Victor Frankenstein, a student who explores the secrets of life in his laboratory. Fearing

that he has created a monster, Victor Frankenstein wants to stop but too late. The monster kills Victor

Frankenstein's young brother and causes the murder to be blamed on an innocent girl. Victor and the monster

meet in the frozen mountains. The monster asks Victor to create a female monster, promising to afterwards

leave with her for the wilds. Victor begins the work and discovers the monster has followed him to watch the

work. Victor regrets his decision to create a second monster and worries that together they will begin a species

of monster. Victor destroys the monster's bride. The monster soon takes revenge (复仇) on Victor by killing

his best friend, his father and finally, his bride, Elizabeth. Victor pursues (追赶) the monster across many places.

On the point of death, Victor meets a ship and tells his story to the captain whose letters and diaries are then

to form this novel. Victor Frankenstein's last words are, "Farewell, Walton! Avoid ambition, even if it is only

the obviously innocent one of distinguishing yourself in science and discoveries."

     Frankenstein's conflicted ambition is with us always. And the Monster stands at our window, reminding us

to take care of our creations against experimenting with things we don't understand.

1. The passage was written to _____. [ ]

A. tell us the story from Frankenstein

B. encourage us to explore the secret of life

C. entertain us with the monster

D. show pity on Victor Frankenstein

2. According to the passage, Mary Shelley's Frankenstein is made up of _____.[ ]

A. poems

B. plays

C. fairy tales

D. letters and diaries

3. The correct order of the following events is _____.

    a. The monster follows Frankenstein to watch his work.

    b. Frankenstein runs after the monster across many places.

    c. The monster kills Frankenstein's bride.

    d. Frankenstein kills the monster's bride.

    e. Frankenstein creates a monster in experiments. [ ]

A. e,b,a,c,d 

B. e,d,c,b,a

C. e,a,c,d,b

D. e,a,d,c,b

4. In the last paragraph, the writer of the passage points that _____. [ ]

A. the monster is still disturbing people

B. man's ambition in creations should never be allowed

C. man's risky experiments have created many monsters

D. creations in science should be carefully dealt with

单项选择题