问题
问答题 简答题
分析并比较报纸媒介与杂志媒介的综合效果？
答案
参考答案：
报纸的主要优点是主动阅读，容易被记忆；可以反复阅读，造成较高的记忆强度，有利于信息的理解；报纸出版周期短时效强。杂志的优点为针对性强；印刷水平较高；受众群体文化素质较高；杂志反复阅读率更高；传阅性好；保存时间长。
报纸的缺点内容庞杂；颜色单调；传真度差。而杂志出版周期长；受众群太固定。
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分析并比较报纸媒介与杂志媒介的综合效果？
参考答案：
报纸的主要优点是主动阅读，容易被记忆；可以反复阅读，造成较高的记忆强度，有利于信息的理解；报纸出版周期短时效强。杂志的优点为针对性强；印刷水平较高；受众群体文化素质较高；杂志反复阅读率更高；传阅性好；保存时间长。
报纸的缺点内容庞杂；颜色单调；传真度差。而杂志出版周期长；受众群太固定。
阅读下面的材料，掌握其大意，然后在26 ~ 40各题所给的A、B、C、D四个选项中，选出最佳选项。 Once a man came to a wise man’s house and said, “ I have many bad habits. Which one of them should I give up first?” The wise man said, “Never tell lies __1__ always speak the truth.” The man _2_ to do so and went home. At night the man was about to go out to steal. Before setting out, he _3__ for a moment about the promise he made to the wise man. “If he asks me where I have been, what shall I say? Shall I say I went out _4_? No, I cannot say that. But nor can I __5__. If I tell the truth, everyone will start _6__ me and call me a thief. I would be _7__ for stealing.” So the man __8__ not to steal that night, and gave up this bad habit. Next day, he wanted to drink wine. When he was about to do so, he said to himself. “What shall I say to the wise man __9__ he asks me what I did during the day? I cannot tell a lie.” And so he gave up the _10__ of drinking wine. In this __11__, whenever the man thought of doing something bad, he __12__ his promise to tell the truth at all times. One by one, he gave up all his bad habits and became a very __13__ person. Telling the truth is a very good _14__. If you always tell the truth, you can save yourself from a lot of __15__ and become a person whom everyone likes and favors. Make a promise: I shall always speak the truth.
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