问题 单项选择题

()是筛选广告作品或广告作品评比时常用的指标,以确定注意到该产品广告全部信息或部分信息的人数占研究样本的比例。

A.注意率

B.阅读率

C.品牌知名度

D.品牌联想

答案

参考答案:A

多项选择题 X型题
阅读理解

That cold January night, I was growing sick of my life in San Francisco. There I was, walking home at one in the morning after a tiring practice at the theater. With opening night only a week away, I was still learning my lines. I was having trouble dealing with my part-time job at the bank and my acting at night at the same time. As I walked, I thought seriously about giving up both acting and San Francisco. City life had become too much for me.

As I walked down empty streets under tall buildings, I felt very small and cold. I began running, both to keep warm and to keep away any possible robbers(抢劫犯). Very few people were still out except a few sad-looking homeless people under blankets.

About a block from my apartment, I heard a sound behind me. I turned quickly, half expecting to see someone with a knife or a gun. The street was empty. All I saw was a shining streetlight. Still, the noise had made me nervous, so I started to run faster. Not until I reached my apartment building and unlocked the door did I realize what the noise had been. It had been my wallet falling to the sidewalk.

Suddenly I wasn’t cold or tired anymore. I ran out of the door and back to where I’d heard the noise. Although I searched the sidewalk anxiously for fifteen minutes, my wallet was nowhere to be found.

Just as I was about to give up the search, I heard the garbage truck(垃圾车) pull up to the sidewalk next to me. When a voice called from the inside, “Alisa Camacho?” I thought I was dreaming. How could this man know my name? The door opened, and out jumped a small red-haired man with an amused look in his eyes. “Is this what you’re looking for?” he asked, holding up a small square shape.

It was nearly 3 a.m. by the time I got into bed. I wouldn’t get much sleep that night, but I had got my wallet back. I also had got back some enjoyment of city life. I realized that the city couldn’t be a bad place as long as people were willing to help each other.

小题1:How did the writer feel when she was walking home after work?

A.Cold and sick

B.Lucky and hopeful

C.Satisfied and cheerful

D.Disappointed and helpless小题2:From the first paragraph, we learn that the writer was busy_____.

A.solving her problem at the bank

B.taking part in various city activities

C.learning acting in an evening school

D.preparing for the first night show小题3:On her way home the writer_____

A.lost her wallet unknowingly

B.was stopped by a garbage truck driver

C.was robbed of her wallet by a man with a knife

D.found some homeless people following her小题4:In the fifth paragraph, why did the writer say she was dreaming?

A.Someone offered to take her back home

B.A red-haired man came to see her.

C.She heard someone call her name

D.Her wallet was found in a garbage truck小题5:From the text, we can infer that the writer_____

A.would stop working at night

B.would stay on in San Francisco

C.would make friends with cleaners.

D.would give up her job at the bank