问题 单项选择题

在零售业面临日趋激烈的国内外竞争环境下,北辰购物中心却一枝独秀,经营业绩连年大幅度增长,创下每平方米销售量连续两年在全国大型百货商店中排名第一的佳绩。但是,北辰购物中心的刘总经理认为公司还要解决的问题是:如何通过适当的价格,在适当的时间,以适当的方式,为顾客提供他们需要的商品和服务,从而让所有股东、员工、供应商等其他利益相关者满意。核心在于如何在有效满足顾客需求的前提下获得最大的资本效益。依据调查和分析,他们做了如下工作:(1)调查研究。围绕“顾客是谁?他们需要什么?”等问题,北辰购物中心的相关人员进行了反复、细致的顾客研究。(2)进行新的业态组合。根据市场研究的结果,北辰购物中心创造性地将超市与百货商场两种业态进行了有机组合,起到了互相促进、互相补充、连带消费的作用。(3)北辰购物中心创造性地把“顾客到北辰购物中心的交通方便与否”作为其商圈划分的依据。他们根据交通状况,确立了“南客北调”的基本思路,以中轴线及108路电车沿线区域及三桥(安定门桥、安贞桥、安慧桥)附近的消费群体作为其主要争取的顾客。(4)无论什么时候都要保证商品的质量。(5)要提供优质的服务。

北辰公司决定进行新的业态组合,属于决策制定“四步法”中的()。

A、查明问题

B、寻求解决方案

C、作出决策

D、执行和评估

答案

参考答案:C

阅读理解

Do you know of Guo Degang? In recent months he has become well known in China as a crosstalker.He has never performed on TV before, but attending his crosstalk performance is becoming increasingly fashionable in Beijing, especially for youth and school children.

Guo arrived in Beijing from Tianjin in 1995 and came across a teahouse where he found several young people performing crosstalk.Being a crosstalker himself, he couldn’t help taking to the stage.Gradually, more and more people came to the teahouse to see him perform.He soon found himself playing to audiences numbering more than 100 in a teahouse that could only contain 80.

As his popularity grew, Guo thought over the future of his art.“Traditional crosstalk is at least half an hour long, but performances are no longer than five minutes on TV, which kills much of the story.TV is part of the fast-food culture and crosstalk is a face-to-face art form — it needs interaction (交流), and is not suited to TV,” Guo said.He decided to bring it back to its roots: the teahouse and theater.

In 1996, Guo and some young crosstalk actors founded Deyun Crosstalk Association.Over the next ten years, the association organized countless performances in teahouses across Beijing.Despite their growing popularity, Guo ensured (确保) that ticket prices were kept low to make the art form accessible to everyone.Tickets to his performances are still 20 yuan today.And in keeping with technology and modern times, the association set up a BBS site on the Internet where fans could download recordings and discuss performances with actors.

He hopes that through their efforts, more young people will learn to appreciate crosstalk and perhaps train to be crosstalkers themselves.

41.Which of the following is the best title of the passage?

A.Guo Degang and his traditional crosstalk

B.A traditional art form—crosstalk

C.The development history of crosstalk

D.Deyun Crosstalk Association

42.From the passage, we can know the crosstalk originates(源于) from ________.

A.the TV show           B.the teahouse and theater

C.the cinema              D.the common people

43.According to the passage, Deyun Crosstalk Association set up a BBS site on the internet to ________.

A.let fans download recordings

B.have fans discuss performances with actors

C.keep up with modern technology

D.ask more people appreciate their favorite crosstalk

44.From the passage, we can know the following EXCEPT________.

A.the crosstalk is a face-to- face art which needs interaction

B.Guo was a crosstalker when he was in Tianjing

C.the performances of Guo are very popular

D.the tickets to Guo’s performances may rise in future

单项选择题 B型题