问题 选择题

下列各句中,划线的成语使用恰当的一句是(3分) (   )

A.几年前,某些国内品牌手机取得巨大的市场份额,甚至一度可以与国外品牌分庭抗礼,但近来外国品牌调整战略,市场份额有很大提升。

B.第三批中国历史文化名村镇评选标准严格,安徽省千年古镇三河镇,肥西县小井庄、启明、新光、鸽子笼村和肥东县的瑶岗村首屈一指

C.2011中国安徽第八届国际汽车展览会期间,展厅里络绎不绝的看车市民除了参观绚烂夺目的展车,还可欣赏精彩的表演,享受周到服务。

D.“一片甲骨惊天下”,在浩如烟海的考古发现中,殷墟甲骨文的发现在中国乃至世界考古史上都具有深远意义。

答案

答案:A

A分庭抗礼指的是古代宾主相见,分站在庭的两边相对行礼以示平等。比喻平起平坐,彼此对等可以抗衡。B首屈一指指居在第一位,是最好的。C络绎不绝形容车船人马等前后相接,往来不断D浩如烟海形容文献、资料等非常丰富。

填空题

Some consumer researchers distinguish_____(1) "rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality"_____(2) the traditional economic sense that assumes_____(3) consumers behave rationally when they carefully consider all alternatives_____(4) choose those that give them the greatest utility (i.e., satisfaction). _____(5) a marketing context, the term "rationality" implies that the consumer selects goods based_____(6) totally objective criteria, such_____(7) size, weight, price, and so on. "Emotional" motives imply the selection of goods____(8) to personal or subjective criteria — the desire_____(9) individuality, pride, fear, affection or status.The assumption underlying this distinction is____(10) subjective or emotional criteria do not maximize utility or satisfaction. _____ (11), it is reasonable to assume that consumers always attempt to select alternatives that, ____(12) their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based_____(13) the individual’’s own needs as_____(14) as on past behavioral, social, and learning experiences. What may appear_____(15) irrational to an outside observer may be perfectly rational ______(16) the context of the consumer’’s own psychological field. For example, a product purchased to enhance one’’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. ____(17) behavior did not appear rational to the person who undertakes it_____ (18) the time that it is undertaken, obviously he or she would not do it._____(19) the distinction between rational and emotional motives does not appear to be warranted.Some researchers go so far_____(20) to suggest that emphasis_____ (21) "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that con sumers act consciously____(22) maximize their gains and minimize their losses; that they act not____(23) subconscious drives but from rational preferences,____(24) what they perceive to be_____(25) their own best interests.

单项选择题