问题 单项选择题

目前大多数银行的信用卡都是针对收入和学历较高的群体,这种定位策略是( )。

A.客户定位策略
B.产品定位策略
C.形象定位策略
D.利益定位策略

答案

参考答案:A

解析: 客户定位策略是根据客户的资产规模、业务需求和个性偏好定位,可以快速与客户达成一致,如信用卡的客户、银行发行的校园卡等。

阅读理解

I do not need a calendar to tell me when it is winter. All I need is my nose. When I wake up in the morning and smell the tasty treats my mom is cooking downstairs, I know winter has arrived.

The first one is the smell of chocolate. During the holiday season (from Thanksgiving to New Year’s Day) my mother makes her special hot chocolate. She always adds a peppermint candy cane (薄荷味拐棍糖) to the drink and tops it with cream.

The hot chocolate gets me out of bed, but it is my mother’s chocolate fudge (软糕) that makes me run downstairs. It is a thick chunk (块) of chocolate that tastes like heaven. My mother adds nuts. That gives it more texture (质感).

But my mother isn’t done yet. She also makes a treat she calls “window panes (窗玻璃)”. She takes a few different colored marshmallows (棉花糖) and melts them together with chocolate. The final product looks like a colorful church window, so we call it “window panes”.

These tasty holiday treats are usually eaten after a meal as a dessert. But don’t tell Santa Claus because I secretly eat them all day long.

小题1:What wakes “me” up in the morning?

A.The alarm clock.

B.My mom.

C.The noise upstairs.

D.The smell of food.小题2: In the author’s eyes, the taste of the chocolate fudge is ____.

A.terrible

B.wonderful

C.awful

D.so so小题3:With nuts, the chocolate fudge tastes _____.

A.softer

B.sweeter

C.harder

D.hotter小题4:The “window panes” the author mentions refer to _____.

A.special hot chocolate drink

B.decorations on the window

C.chocolate cake with fruits on it

D.a mixture of marshmallows and chocolate小题5:Why does the author look forward to the winter?

A.There is plenty of time to play around.

B.The food his mom cooks is mouthwatering.

C.It’s great fun to play outdoors.

D.He can have a good rest during the winter.

名词解释