问题 多项选择题

(三)

东升零售公司目前销售一种U盘,近11个月的销售量如表所示。该种U盘的价格为54元/个,单位商品变动成本为50元/个,计划期固定成本分摊为1万元。公司的某业务员对第12个月的销售量做预测。该公司近几个月的U盘销售量如下表所示:
时间(月)123456789101112
实际销售量(个)1321281291168694101121142128103

该业务员在对销售量进行预测时,运用的预测方法有( )。

A.定量预测

B.定性预测

C.短期预测

D.中期预测

答案

参考答案:A,C

解析: 定量决策是指主要依靠准确的数据资料和数学模型,开展定量分析所作的决策,该业务员根据近11个月的数据预测第12个月的数据,属于定量预测;短期预测通常是指1年或更短一些时间的市场变化预测,故该业务员的预测属于短期预测。

阅读理解

The people below are all looking for someplace to visit in Beijing. Read the following descriptions and help them make proper choices.

小题1:______. Stephen studies art in Beijing University. He shows great interest in paintings and he is especially interested in those oil paintings that reflect the variety of life.

小题2:______. Mark has just come to China and he is very interested in Chinese culture. He has been waiting for a long time to have a chance to see a wonderful Chinese acrobatic (杂技的)performance in China.

小题3:______. Oscar is a student from Yangzhou University, visiting his friends who share the same interest in music. They are planning to find someplace to enjoy rock and roll and pop songs.

小题4:______. Carol studies Chinese in Beijing. She is free recently during the day time, so she would like to find someplace where she can attend some kind of activity so that she can learn some details about Chinese modern literature.

A.Capital Theatre:

To celebrate its 50th anniversary, the China Acrobatic Troupe will present “The Soul of China”, where the seemingly impossible is made real. Chills (寒战 ) will run down your spine (脊柱 ) as you watch breathlessly as performers take their art and the bodies to the edge. Time: 7:30 p.m., September 13-19.

B.The Wangfung Art Gallery:

A joint show of oil paintings by 10 young and middle-aged artists will be hosted by the gallery. On display are more than 30 of their latest works, which capture the variety of life in unique (独特的) styles.

C.Huangshicheng Gallery:

A group ink painting exhibition is running. About 50 works by 25 young artists including Ge Yun and Yu Yang are on display. Time:9 a.m.—5p.m. until September 10.

D.Anyuan Museum:The National Museum of Modern Chinese Literature offers an indepth study of the evolution of Chinese contemporary literature from 1919 to 1949. Time: 9a.m.---4p.m., daily.

E. The Olympic Center:

“The Fashionow Night of Chinese Rock” is set to bring back fans out by the thousands next month. Nine Chinese rock bands will perform at the concert, including older generation bands, middle generation bands, middle generation and some recent arrivals. The audience will be given a chance to decide what songs they want to hear, which is sure to bring a storm. Time: September 16.

单项选择题 A1/A2型题