问题 多项选择题

某生产化妆品的跨国公司,为使产品打进中国市场,在对中国市场进行深入调查分析后,决定以白领女性顾客群体作为其目标市场,集中营销。由于化妆品市场竞争激烈,为使自己的产品获得稳定的销路,该公司着力培养自己产品的特色,决定采取差别化的产品策略以区别于其他竞争对手。为此,他们在产品性能、特色方面下工夫,建立良好的售后服务体系,并且在产品的标识、文字和视听媒体方面作文章,取得很好的效果。

几年后,该公司在中国市场上取得良好的业绩,销售增长率、相对市场占有率均较高。公司不断加大投入,以维持公司的市场地位。各大媒体对该公司也给予了密切关注。当有记者问起该公司的成功秘诀时,公司销售总监认为两点很重要,首先观念上,公司注重生产经营那些“顾客需要的,企业擅长的,符合企业整体利益的产品”,企业要有社会责任;其次调整了企业销售策略,从原来商家到企业订货的销售方式,改变为投巨资直接建立化妆品专卖店,在过去几年内在全国建立了 300多家专卖店。

根据上述资料,回答下列问题:

该公司在给其产品进行市场定位时,为培养其产品特色所确定的定位差异是:()。

A.产品差异

B.服务差异

C.人员差异

D.形象差异

答案

参考答案:A, B, D

阅读理解

In England, afternoon tea, taken between four and five, is the most informal(非正式的) meal of the day. If you are a friend of the family, you may drop in for tea without an invitation(邀请) or telling that you are coming. Very often it is not served at a table. The members of the family and visitors take tea in the sitting room. Each person has a cup and saucer(托盘),a spoon and a small plate for bread-and-butter and cake. By the way, do not help yourself to cake first; bread-and-butter first, then cake if there is any. Another piece of advice: Do not put more than one piece of bread or cake on your plate at the same time.

6.Afternoon tea is usually taken with __________.

A. in the morning                  B. between four and five   

C. in the early afternoon              D. in the evening

7.If you want to have afternoon tea in a friend’s home, ___________.

A. it is necessary for you to send a message

B. you should wait for his invitation

C. it is impolite for you to go there without taking anything with you

D. it is not necessary for you to call him or send a message.

8.In the passage, “drop in” means “_________”。

A. pay an informal visit       B. fall down   

C. drink at a friend’s home       D. break

9.It’s impolite for you to _________.

A. help yourself to cake first      

B. share a cup with your friend

C. put more than one piece of bread or cake on your plate once

D. all of the above

10.Which of the following is not true?

A. Afternoon tea is often taken in the sitting room.

B. The members of the family often share a cup and saucer, a spoon, etc.

C. Afternoon tea is usually taken between lunch and supper.

D. Help yourself to bread-and-butter before cake if there is any.

单项选择题