问题 单项选择题

T企业是一家国际知名的珠宝商,产品市场份额为15%。在该行业中位于前三名的企业市场份额分别为:A企业30%, B企业27%,C企业20%。该行业市场进入成本较高,较为市场稳定,但竞争也十分激烈。T企业为扩大自己的市场占有率,推出了一个高端婚戒系列。这个系列的婚戒定位为“高贵,纯真,永恒”,材料上乘,制作精美,同时定价相当昂贵,在同类产品中也属中上价位。同时,为了推广该类产品,T企业在聘请当红明星制作了系列广告,同时召开大型产品发布会,邀请影星及商界成功人士参加。并迅速向电视台、时尚杂志投入大量广告费用。该系列产品取得了极大成功。

为了应对T企业此次产品推广,A企业为维持现有地位,做出了迅速而有力的反应。其通过调查发现,老年人是珠宝市场上的一个潜在的大市场。就此,其就该市场设计推出了系列产品,并针对“父亲节”、“母亲节”进行宣传,还推出了“流金岁月”金婚戒指。产品很快占领了中老年人市场,也成为子女对父母表达爱意的选择。

B企业市场占有率较高,产品也处于成熟期。面对T企业、A企业的竞争,采取了尽量维护现有市场的做法,针对珠宝市场对售后服务的要求,主动与客户建立起了结构性关系,为客户提供优良的保养、维修或改制服务,同时经常举行珠宝鉴定、保养等方面的讲座,使客户对企业的服务形成无法通过其他途径弥补的依赖。通过这种做法,B企业以优质的客户服务,获得了客户的认同,也维持了现有的市场。

B企业在做竞争者分析时,可以认为A企业是()型竞争者。

A.从容不迫

B.选择

C.凶猛

D.随机

答案

参考答案:C

阅读理解

In 1901,H. G. Wells, an English writer, wrote a book describing a trip to the moon. When the explorers landed on the moon, they discovered that the moon was full of underground cities. They expressed their surprise to the “moon people” they met. In turn, the “moon people” expressed their surprise. “Why,” they asked, “are you traveling to outer space when you don’t even use your inner space?”

H.G. Wells could only imagine travel to the moon. In 1969, human beings really did land on the moon. People today know that there are no underground cities on the moon. However, the question that the “moon people” asked is still an interesting one. A growing number of scientists are seriously thinking about it.

Underground systems are already in place. Many cities have underground car parks. In some cities, such as Tokyo, Seoul and Montreal, there are large underground shopping areas. The “Channel”,a tunnel connecting England and France, is now complete.

But what about underground cities? Japan’s Taisei Corporation is designing a network of underground systems, called “Alice Cities”. The designers imagine using surface space for public parks and using underground space for flats, offices, shopping, and so on. A solar dome would cover the whole city.

Supporters of underground development say that building down rather than building up is a good way to use the earth’s space. The space, they say, can be used for farms, parks, gardens, and wilderness. H.G. Wells “moon people” would agree. Would you?

小题1:The explorers in H.G. Well’s story were surprised to find that the “moon people”      .

A.knew so much about the earth

B.understood their language

C.lived in so many underground cities

D.were ahead of them in space technology小题2:What sorts of underground system are already here with us?

A.Offices, shopping areas, power stations

B.Tunnels, car parks, shopping areas

C.Gardens, car parks, power stations

D.Tunnels, gardens, offices小题3:What would be the best title for the text?

A.Alice Cities—cities of the future

B.Space travel with H.G. Wells

C.Enjoy living underground

D.Building down, not up

多项选择题