问题 多项选择题

某生产化妆品的跨国公司,为使产品打进中国市场,在对中国市场进行深入调查分析后,决定以白领女性顾客群体作为其目标市场,集中营销。由于化妆品市场竞争激烈,为使自己的产品获得稳定的销路,给消费者留下美好的印象,该公司着力培养自己产品的特色,决定采取差别化的产品策略以区别于其他竞争对手。为此,他们在产品性能、特色方面下工夫,建立良好的售后服务体系,并且在产品的标识、文字和视听媒体方面做文章,取得很好的效果。
几年后,该公司在中国市场上取得良好的业绩,销售增长率、相对市场占有率均较高。公司不断加大投入,以维持公司的市场地位。各大媒体对该公司也给予了密切关注。当有记者问起该公司的成功秘诀时,公司销售总监认为有两点很重要,首先观念上,公司注重生产经营那些“顾客需要的,企业擅长的,符合企业整体利益的产品”,企业要有社会责任;其次调整了企业销售策略,从原来商家到企业订货的销售方式,改变为投巨资直接建立化妆品专卖店,在过去几年内在全国建立了300多家专卖店。
根据上述资料,回答下列问题:

该公司改变销售策略产生的结果是( )。

A.分销渠道由间接式变成直销式

B.销售渠道变长

C.销售渠道变宽

D.销售渠道变短

答案

参考答案:A,C,D

单项选择题

Many years ago, when I was fresh out of school and working in Denver, I was driving to my parents’ home in Missouri for Christmas. I stopped at a gas station(加油站) about 50 miles from Oklahoma City, where I was planning to stop and visit a friend. While I was standing inline at the cash register, I said hello to an older couple who were also paying for gas.
I took off, but had gone only a few miles when black smoke poured from the back of my car. I stopped and wondered what I should do. A car pulled up behind me. It was the couple I had spoken to at the gas station. They said they would take me to my friend’s home. We chatted on the way into the city, and when I got out of the car, the husband gave me his business card.
I wrote him and his wife a thank-you note for helping me. Soon afterward, I received a Christmas present from them. Their note that came with it said that helping me had made their holidays meaningful.
Years later, I drove to a meeting in a nearby town in the morning. In late afternoon I returned to my car and found that I’d left the lights on all day, and the battery was dead. Then I noticed that the Friendly Ford dealership—a shop selling cars was right next door. I walked over and found two salesmen in the showroom.
"Just how friendly is Friendly Ford" I asked and explained my trouble. They quickly drove a pickup truck to my car and started it. They would accept no payment, so when I got home, I wrote them a note to say thanks. I received a letter back from one of the salesmen. No one had ever taken the time to write him and say thank you, and it meant a lot, he said.
"Thank you" are two powerful words. They’re easy to say and mean so much.

What happened when the author found smoke coming out of his car

A.He had it pulled back to the gas station.
B.The couple sent him a business card.
C.The couple offered to help him.
D.He called his friend for help.

单项选择题