问题 单项选择题

提起中药,许多人都会不约而同地想到“同仁堂”。北京“同仁堂”是中药行业的著名品牌。1669年,一个叫乐显扬的人把自己家经营了多年的药铺——“乐家老铺”改了名字。他家有个祖传的“铜人”,于是他取“铜人”的谐音“同仁”二字创办了“同仁堂药室”。当“同仁堂”的匾额在那间小药室里挂起来的时候,一定不会有人想到,300多年后,“同仁堂”依然欣欣向荣。

乐显扬苦心经营“同仁堂药室”17年后便去世了。他的儿子乐凤鸣继承家业,在总结前人制药经验的基础上,又收集大量宫廷和民间的药方,编成了《乐氏世代祖传丸散膏丹下料配方》。这就是“同仁堂”的传说故事中经常提到的“秘方”。在这本书的序言中,乐凤鸣提出“炮制虽繁必不敢省人工,品味虽贵必不敢减物力”的训条,这两句话后来对“同仁堂”产生了无法估量的深远影响。

1723年之后,乐家几代人一直小心谨慎地为皇宫供药,但却由于缺乏经营能力,乐家人难以维持生活,“同仁堂”的股份被不断卖掉,最后流入了外姓人手中。1831年,乐家第十代传人,刚刚21岁的乐平泉在同仁堂附近开了一间“广仁堂”与“同仁堂”对抗。“广仁堂”与“同仁堂”九年的商战最终以乐平泉的胜利而告终,乐平泉终于收回了“同仁堂”。“同仁堂”的经营权在流落外姓人手中90年之后,又重新回到了乐家人的手中。清朝灭亡后,“同仁堂”也彻底失去了承办官药这个端了188年的“金饭碗”,这使“同仁堂”失去了一大块经济来源。乐家的四个儿子组成的四大房开始共同管理“同仁堂”,这也使得这个逐渐庞大起来的封建家族陷入了长达几十年的混乱纷争之中。直到1929年乐达义出面管理“同仁堂”,确立了四大房真正的共管制度之后,“同仁堂”的经营才走回了正常的轨道。

经过几十年的发展,现在“同仁堂”已经成为了中医药的代名词。2011年,“同仁堂”销售收入和利润分别达到163亿元和13.16亿元。“同仁堂”人创造了一个百年老店的不老传奇。“同仁堂”,这个历经了300多年风雨历程的金字招牌,依然释放着勃勃生机。

乐平泉是怎么收回“同仁堂”的()

A.用大量的现金收回的

B.让清朝政府出面协调

C.与药店老板谈判九年

D.开“广仁堂”与之竞争

答案

参考答案:D

解析:

短文中提到,1831年,乐平泉开了一间“广仁堂”与“同仁堂”对抗,经过九年的商业竞争,乐平泉终于收回了“同仁堂”。正确答案是D。

阅读理解

Many scientists find that colors can change people’s feelings. It’s very interesting. Some colors can make people feel relaxed, and some colors can make people feel nervous. Now,this kind of knowledge is being used in many places. For example,school walls are always painted green because green makes students feel relaxed. It is also good for the students’ eyes. Some bookings they’ve learned from scientific studies. The color red makes people hungry. Many fast food restaurants have red furniture or walls. Soft colors like pink and light blue make people feel relaxed,so they spend more time eating. Loud music may be nices are also green or light blue for the same reason. Restaurant owners not only have to know how to make food,but also have to know how to make  money. Here are some   thi at first,but it soon makes people want to leave. Hard seats also make customers want to eat quickly and leave. Many restaurants,especially fast food restaurants, use this knowledge to make customers eat faster.

小题1:How does the color green make the students feel?

A.Hungry.

B.Nervous.

C.Angry.

D.Relaxed.小题2:How does the color red make most people feel?

A.Hungry.

B.Comfortable.

C.Excited.

D.worried.小题3:Which color isn’t mentioned in this passage?

A.Green.

B.White.

C.Light blue.

D.Red.小题4:What do many fast food restaurants do?

①Play loud music. ②Play soft music.

③Have hard seats. ④Paint their walls red.

A.①②③

B.①③④

C.①②④

D.②③④小题5:What’s the best title for this passage?

A.Color and restaurant.

B.Use color to make money.

C.Color and science.

D.Use color to change feelings.

判断题