试述公共关系与人群关系的联系与区别。
参考答案：(1)公共关系与人群关系的联系
人群关系主要指组织内部的人际关系，而良好的内部关系是公共关系的基础。与内部公众沟通，协调内部关系也是公共关系实务的重要内容。同时，公共关系学也要借助行为科学、管理心理学的理论和方法来分析人群的心理特征和行为规律，以便科学地处理人群关系。因此公共关系与人群关系是有一定联系的。
(2)公共关系与人群关系的区别
①公共关系不局限于组织和群体内部的传播、沟通，还包括大量的外部关系，要面对复杂的社会公众环境。
②公共关系不局限于管理现场直接面对面的群体关系和个人关系，还需要特别关注不直接见面的、远距离的人群沟通，并十分重视人群环境的长远变化和发展趋势。
也就是说，公共关系需要兼顾内部和外部的关系、眼前和未来的关系。可见，虽然公共关系和人群关系同属组织管理范畴，但公共关系比人群关系的内容更复杂，范围更广泛。
A 7.0 magnitude（级）earthquake killed more than 230,000 people in Haiti. Then an 8.8 magnitude quake killed more than 900 people in Chile. And few weeks later, a 6.0 magnitude quake struck rural eastern Turkey, killing at least 57 people. The earthquakes kept coming hard and fast. 1 It’s not. The problem is what’s happening above ground, not underground, experts say. 2 They’re rapidly putting up buildings that can’t stand up to earth quakes, scientists believe. And news reports and better earthquake monitoring make it seem as if earth quakes are increasing all the time. On average, there are 134 earthquakes a year that have a magnitude between 6.0 and 6.9. So far this year there have been 40 earthquakes—more than in most years for that time period. But that’s because the 8.8 quake in Chile caused a large number of strong aftershocks. Also, it’s not the number of quakes, but their destructive effects that gain attention. The death is largely due to building standards, 3 Paul Earle, a US seismologist, called for better building standards in the world’s big cities. Of the 130 cities worldwide with populations of more than I million, more than half are likely to be hit by earthquakes. 4 “If you have a problem feeding yourself, you’re not really going to worry about earthquakes,” said Paul. The earthquakes made everyone start to think 5 “People are paying attention to the violent planet we’re always lived on. Come back an another six moths if there has been no earthquakes, most people will have forgotten it again,” said US disaster researcher Dennis Mileti.
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