问题 填空题

Some consumer researchers distinguish (1) "rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" (2) the traditional economic sense that assumes (3) consumers behave rationally when they carefully consider all alternatives (4) choose those that give them the greatest utility (i.e., satisfaction). (5) a marketing context, the term "rationality" implies that the consumer selects goods based (6) totally objective criteria, such (7) size, weight, price, and so on. "Emotional" motives imply the selection of goods (8) to personal or subjective criteria—the desire (9) individuality, pride, fear, affection or status.
The assumption underlying this distinction is (10) subjective or emotional criteria do not maximize utility or satisfaction. (11) , it is reasonable to assume that consumers always attempt to select alternatives that, (12) their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based (13) the individual’s own needs as (14) as on past behavioral, social, and learning experiences. What may appear (15) irrational to an outside observer may be perfectly rational (16) the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. (17) behavior did not appear rational to the person who undertakes it (18) the time that it is undertaken, obviously he or she would not do it. (19) the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far (20) to suggest that emphasis (21) "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously (22) maximize their gains and minimize their losses; that they act not (23) subconscious drives but from rational preferences, (24) what they perceive to be (25) their own best interests.

答案

参考答案:on。

解析: 词语搭配。
固定用法emphasis on/upon强调、注重。

单项选择题 案例分析题

霍乱的临床分型。

判断重型霍乱,以下叙述正确的是()。

A.腹泻次数一日20次以上,极度烦躁甚至昏迷,皮肤弹性消失,眼窝深凹,明显发绀,严重肌肉痉挛,脉搏微弱而速,甚或无脉,血压(收缩压)儿童<6.67kPa(<50mmHg),成人<9.33kPa(<70mmHg)或测不到等循环衰竭的表现,尿量每日<50mL或无尿,脱水程度儿童相当于体重10%以上,成人8%以上

B.起病后迅速进入休克状态,无泻吐或泻吐较轻,无脱水或轻度脱水,但有严重中毒性循环衰竭

C.腹泻次数一日10次以上,极度烦躁甚至昏迷,皮肤弹性消失,眼窝深凹,明显发绀,严重肌肉痉挛,脉搏微弱而速,甚或无脉,血压(收缩压)儿童<6.67kPa(<70mmHg),成人<9.33kPa(<90mmHg)或测不到等循环衰竭的表现,尿量每日<50mL或无尿,脱水程度儿童相当于体重10%以上,成人8%以上

D.腹泻次数一日10~20次,精神表现淡摸,有音哑,皮肤干而缺乏弹性,眼窝下陷,有肌肉痉挛,脉搏细速,血压(收缩压)儿童<9.33kPa(<70mmHg),成人12~9.33kPa(90~70mmHg),尿量每日<400mL,脱水程度相当体重儿童为5%~10%,成人为5%~10%

E.起初症状不明显,患者能照常生活,甚至工作,部分直至出现肠出血或肠穿孔才诊断

F.仅有腹泻症状,极少伴呕吐,大便一天少于10次,大便性状为软便.稀便或黄水样便,个别患者粪便带粘液或血,皮肤弹性正常或略差,大多数患者能照常进食及起床活动,脉搏、血压、尿量均正常

单项选择题 B型题