问题 多项选择题

B公司是微型电脑芯片领域市场占有率最高的企业。为了保住其在该领域的地位,B公司加强对零售商和经销商的控制。A企业在微型电脑芯片市场的占有率仅次于B公司,为了能够扩大自身的市场份额,采取了多项措施,首先,开发产品的独特性,在消费者心目中树立差异化的形象。其次,兼并了多家小型的微型电脑芯片制造企业。

针对A企业咄咄逼人的竞争态势,B公司决定在产品成本上下工夫,大幅降低产品成本,并以此作为企业的竞争战略。

根据上述资料,回答下列问题:

B公司采取的成本领先战略如果要取得成功必须具备以下条件()。

A.市场需求具有较小的价格弹性

B.所处行业的企业大多生产标准化产品,价格因素决定了企业的市场地位

C.实现产品差异化的途径很少

D.用户购买从一个销售商改变为另外一个销售商时,转换成本很小,因而倾向于购买价格最优惠的产品

答案

参考答案:B, C, D

解析:

成本领先战略的适用条件包括:市场需求具有较大的价格弹性;所处行业的企业大多生产标准化产品,价格因素决定了企业的市场地位;实现产品差异化的途径很少;多数客户以相同的方式使用产品;用户购买从一个销售商改变为另外一个销售商时,转换成本很小,因而倾向于购买价格最优惠的产品。

阅读理解

阅读理解。

      The nervous-looking (紧张不安地) young man had waited for a few moments outside the jeweler's shop

before he got enough courage (勇气) to enter. He was warmly greeted by a young assistant. James felt a rush

blood to his face as he explained he would bring in his future wife to choose a birthday present. The assistant

listened carefully and told him he'd better buy a necklace. He wasn't used to buying jewelry and was a little

worried about overspending. After some discussion as to reasonable price and type, the assistant showed him

dozens of necklaces and helped him to choose. At last James chose one and left the shop promising to return

at five o'clock. When, half an hour later, James did return to the shop with his future wife, Laura, the assistant

acted as if she had never seen him before. When she was asked to show them some necklaces, she first

brought out some inexpensive ones for them to choose and then gave them the one she had prepared. A choice

was soon made and they went away, satisfied. James would certainly come back to buy what he wanted when

he got married.

1. A good title for this passage is _____. [ ]

A. A Clever Assistant

B. Buying a Birthday Present

C. How to Choose a Necklace

D. A Brave Young Man

2. The word "overspending" in this passage means _____. [ ]

A. spending too much money

B. spending too much time

C. spending more time than be planned

D. spending too much time and too much money

3. When James told the assistant why he wanted to buy a present, his face _____. [ ]

A. turned pale   

B. turned red

C. turned yellow   

D. turned black

4. James would come back to buy what he wanted because _____. [ ]

A. the assistant knew how to satisfy the people who came to buy things

B. the necklace was good

C. Laura liked the necklace

D. the assistant who served James was very beautiful

单项选择题