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问题 选择题

--- Oh! You bumped me!

--- I am sorry. But I       to catch the coming bus.

A．try

B．tried

C．am trying

D．was trying

答案

答案：D

题目分析：考查情景交际和时态。句意：--噢！你撞到我了！--对不起。我（刚才）正在赶公交车。根据情景可知，是刚才发生的事情，应该用过去的某种时态，强调过去某一时刻发生的事情，用过去进行时，故选D。

单项选择题

偿债备付率是指项目在借款偿还期内各年（）的比值。

A．可用于还本付息的资金与当期应还本付息金额

B．可用于还款的利润与当期应还本付息金额

C．可用于还本付息的资金与全部应还本付息金额

D．可用于还款的利润与全部应还本付息金额
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填空题

Some consumer researchers distinguish (1) "rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" (2) the traditional economic sense that assumes (3) consumers behave rationally when they carefully consider all alternatives (4) choose those that give them the greatest utility (i.e., satisfaction). (5) a marketing context, the term "rationality" implies that the consumer selects goods based (6) totally objective criteria, such (7) size, weight, price, and so on. "Emotional" motives imply the selection of goods (8) to personal or subjective criteria—the desire (9) individuality, pride, fear, affection or status.
The assumption underlying this distinction is (10) subjective or emotional criteria do not maximize utility or satisfaction. (11) , it is reasonable to assume that consumers always attempt to select alternatives that, (12) their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based (13) the individual’s own needs as (14) as on past behavioral, social, and learning experiences. What may appear (15) irrational to an outside observer may be perfectly rational (16) the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. (17) behavior did not appear rational to the person who undertakes it (18) the time that it is undertaken, obviously he or she would not do it. (19) the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far (20) to suggest that emphasis (21) "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously (22) maximize their gains and minimize their losses; that they act not (23) subconscious drives but from rational preferences, (24) what they perceive to be (25) their own best interests.
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