问题 单项选择题

When anyone opens a current account at a bank, he is lending the bank money. He may (1) the repayment of the money at any time, either (2) cash or by drawing a check in favor of another person. (3) , the banker-customer relationship is that of debtor and creditor who is (4) depending on whether the customer’s account is (5) credit or is overdrawn. But, in (6) to that basically simple concept, the bank and its customer (7) a large number of obligations to one another. Many of these obligations can give (8) to problems and complications but a bank customer, unlike, say, a buyer of goods, cannot complain that the law is (9) against him.

The bank must (10) its customer’s instructions, and not those of anyone else. (11) , for example, a customer opens an account, he instructs the bank to debit his account only in (12) of checks drawn by himself. He gives the bank (13) of his signature, and there is a very firm rule that the bank has no right or (14) to pay out a customer’s money (15) a check on which its customer’s signature has been (16) It makes no difference that the forgery may have been a very (17) one: the bank must recognize its customer’s signature. For this reason there is no (18) to the customer in the practice, (19) by banks, of printing the customer’s name on his checks. If this (20) Forgery, it is the bank that will lose, not the customer. (254 words)

6()

A.support

B.contrast

C.regard

D.addition

答案

参考答案:D

解析:

[注释] 逻辑惯用搭配。in addition to除……以外。in support of支持;in contrast to与……相对照;in regard to关于,在……上。例如:I have nothing to say in/with regard to your complaints.(对于你的投诉,我无可奉告)。

问答题

案例资料:美国某化学公司将其几十个不同的塑胶企业重组为一个企业之后,面临的首要问题之一就是如何对新企业进行竞争性定位。通过对其竞争对手的客户进行初步调查之后显示:在客户偏好方面,该公司只排第三位,落后于处于行业领先地位的其他两家公司。同时调查还显示,客户对塑胶供应商的服务均不满意。有些客户评价说:“塑胶的供应者就像沿街兜售小商品的小贩一样,仅在价格和供货上竞争,而不提供服务。”上述调研结果为该公司制定营销战略提供了依据,为了区别于竞争对手并建立自己的优势,该公司不再局限于仅提供优质的产品,而且还注重提供服务,并且开始寻求与客户建立密切的关系。也就是说,公司不仅出售产品,还出售服务;公司不仅满足于将产品销售给顾客,更为重要的是通过全方位的服务使客户满意。为此,他们在产品说明书、保证、安装、维修、送货、技术培训、客户咨询等方面给顾客提供全方位的服务。营销部门的一位高级经理说:“不论顾客使用塑胶去做简单的安全带还是复杂的飞机设备,公司都要去帮助他们在市场上获得成功。”这种新的营销战略使公司真正成为了一个顾客导向型企业。 在“不仅销售塑胶,还销售服务,同时注重与客户建立伙伴型关系”战略思想的指导下,该公司取得了巨大的成功,很快成为了塑胶行业的主导者。问题:

作为服务于产业市场的塑胶公司,你认为它最适宜使用何种促销策略?并阐述理由。(5分)

单项选择题