“喝了娃哈哈，吃饭就是香”，这句通俗、上口、易记的广告语是杭州娃哈哈集团公司为配合娃哈哈儿童营养液的销售而设计策划的。在这则电视广告中，广告人物是一位正在为吃饭犯愁的儿童和慈祥的母亲，当孩子喝了母亲为其购买的“娃哈哈儿童营养液”后，顿时食欲大增。因此，“喝了娃哈哈，吃饭就是香”的娃哈哈儿童营养液推向市场后马上受到消费者的青睐。
由上例分析以下问题：
消费者在购买行为上，受到了（）。
A．文化刺激
B．营销刺激
C．价格刺激
D．政治刺激
参考答案：B
解析：
一个人的学习过程是由驱使力、刺激物、诱因、反应和强化五个要素组成的。刺激物是指可以满足内在需求的商品。消费者在看了哇哈哈儿童营养液的广告后进行购买，实际上是受了营销刺激。
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| I spent two months with an American family last year when I studied in America. It is said, "The best house is in the U.S.A., the best wife is in Japan, and the best food is in China. "So I took __1__ and pleasure to __2__ "the best food" for my American family. Each day, regardless of my poor skill of cooking,I performed(表演)my play in __3__ way:changing the dishes' colour,the meat's type or the soup's style(风味)．Thus,my American friends could discover the __4__ of eating Chinese food． Because of my"__5__" job,I was often rewarded(奖励)by their __6__ of appreciation (感激) such as "very tasty","excellent", etc. But the joke was here: yesterday, I cooked Sichuan－style __7__ for dinner. I was __8__ at my achievement(成就)． When all the family members arrived at the table,they first looked __9__ at the fish,then looked at me. "Why do all the fish have their __10__?" they asked,"It's horrible!" Horrible or beautiful? I don't know. But I __11__ know that fish heads are delicious. The __12__is the best part of fish; in __13__ only the respectable(受敬重的)guest can have the special __14__of enjoying it. Another __15__thing is:the American friends often said to me" __16__ "as they __17__ fruits or other things. According to Chinese tradition(传统),I would simply smile in answer to their kindness __18__ actually helping myself to any of the food. __19__I said "help yourself" to them whenever I brought home fruits. Dear me,no matter how much or how often I brought home food, as long as it was nice to their taste,they __20__ hesitated(犹豫) to use their hands to "help themselves" until all was finished. | |||
| ( )1. A. worry ( )2. A. buy ( )3. A. their ( )4. A. way ( )5. A. hard ( )6. A. expressions ( )7. A. meat ( )8. A. praised ( )9. A. pleasedly ( )10. A. bones ( )11. A. do ( )12. A. tail ( )13. A. fact ( )14. A. honour ( )15. A. real ( )16. A. please help us ( )17. A. brought home ( )18. A. not ( )19. A. At last ( )20. A. usual | B. attention B. fetch B. a new B. joy B. daily B. sentence B. fish B. pleased B. excitedly B. flesh(肉) B. will B. head B. China B. seat B. exciting B. excuse me B. wanted B. but not B. Above all B. often | C. delight C. cook C. the same C. trouble C. good C. doing C. soup C. bad C. surprisedly C. tails C. want to C. soup C. USA C. table C. interesting C. help yourself C. were buying C. without C. After all C. never | D. pride(自豪) D. leave D. a simple D. importance D. new D. smile D. egg D. surprise D. worriedly D. heads D. should D. flesh D. the West D. plate D. easy D. eat them please D. were eating D. nor D. In return D. had |