问题 单项选择题

Few beyond California’ s technology crowd recognise the name Larry Sonsini; none within its circle could fail to. For four decades he has been lawyer, adviser and friend to many prominent companies and investors. Some consider him the most powerful person in Silicon Valley. Companies beg for his law firm to represent them. The 65-year-old chairman of Wilson Sonsini Goodrich & Rosati (WSG&R) has suddenly been thrust into the spotlight: first, for counselling many of the technology firms now under scrutiny for backdating stock options (and in some cases, serving on their boards); and more recently, as outside counsel to Hewlett-Packard (HP), for initially defending the board’s dubious investigative practices.

WSG&R boasts 600 lawyers and represents around half of Silicon Valley’s public companies, including Apple Sun Microsystems and Google. Last year it ranked first in private-equity and venture-capital deals, with nearly twice as many as its closest rival. Over the past five years WSG&R has worked on over 1 000 mergers and acquisitions, collectively worth over $ 260 billion.

The recent troubles cast a shadow over WSG&R’s reputation. Although Mr. Sonsini is not accused of wrongdoing himself, many of his firm’s clients are on the ropes. Former executives at Brocade Communications suffered criminal charges in July, Mr. Sonsini Served on Brocade’s board until last year and his firm was its outside counsel. He also was on the boards of Pixar, Echelon, Lattice Semiconductor, LSI Logic and Novell all firms at which the issuing of stock options is being called into question.

WSG&R dismisses the idea that Mr. Sonsini faced a conflict of interest by acting as both director and legal adviser to so many firms and says he did not advise HP in its investigation of board members. Mr. Sonsini initially said it was "well done and within legal limits". It now seems it was neither.

The author’s attitude toward Mr. Sonsini’s remarks is ()

A. sceptical

B. indifferent

C. biased

D. sympathetic

答案

参考答案:A

解析:

[考点解析] 这是一道细节推导题,测试考生对原文细节的理解和推导能力。本题的答案信息来源在尾段的倒数第一、二句,尤其是倒数第一句。倒数第二句的大意是:“Sonsini先生起初说这事没有问题,并且是在法律准许范围之内的”。全文尾句对Sonsini先生的话进行了评述。尾句的大意是:“目前这事似乎既有问题,又在法律所准许的范围以外”。其实尾句恰恰是本文作者对Sonsini先生的态度。由此可以推断本题的正确选项应该是A。考生在阅读时要注意上下句之间的关系,不要孤立地理解原文的每一句话。

阅读理解

You are careful with your money: you collect all kinds of coupons; look for group-buy deals if you eat out; you don't buy clothes unless in a sale. Does all this make you a wise consumer?

Let's do the math first: you walk into a coffee shop and see two deals for a cup of coffee. The first deal offers 33 percent extra coffee. The second takes 33 percent off the  regular price. What's the better deal? Well, they are about the same, you'd think. And you'd be wrong. The deals appear to be equal, but in fact, they are different. Here's the math: Let's say the standard coffee is 10 yuan and let's divide the amount of coffee into three portions(部分). That makes about 3.3 yuan per portion, The first deal gets you 4 portions for 10 yuan (2.5 yuan per portion) and the second gets you 3 portions of coffee for 6.6 yuan (2.2 yuan per portion) and is therefore a better deal.

In a new study published by the Journal of Marketing, participants were asked the same question, and most of them chose the first deal, the Atlantic website reported. Why? Because getting something extra for free feels better than getting the same for less. The applications of this view into consumer psychology(心理) are huge. Instead of offering direct discounts, shops offer larger sizes or free samples.

According to the study, the reason why these marketing tricks work is that consumers don't really know how much anything should cost, so we rely on parts of our brains that  aren't strictly quantitative.

There are some traps we should be aware of when shopping. First of all, we are heavily influenced by the first number. Suppose you are shopping in Hong Kong. You walk into Hermes, and you see a 100,000 yuan bag. "That's crazy." You shake your head and leave. The next shop is Gucci, a handbag here costs 25,000 yuan. The price is still high, but compared to the 100,000 yuan price tag you just committed to your memory, this is a steal. Stores often use the price difference to set consumers' expectation.

Another trap we often fall to Is that we are not really sure what things are worth. And so we use clues(暗示) to tell us what we ought to pay for them. US economist Dan Ariely has done an experiment to prove this. According to the Atlantic, Ariely pretended he was giving a lecture on poetry. He told one group of students that the tickets cost money and another group that they would be paid to attend. Then he informed both groups that thelecture was free. The first group was anxious to attend, believing they were getting something of value for free. The second group mostly declined, believing they were being forced to volunteer for the same event without reward.

What's a lecture on poetry by an economist worth? The students had no idea. That's  the point. Do we really know what a shirt is worth ? What about a cup of coffee? What's the worth of a life insurance.policy? Who knows? Most of us don't. As a result, our shopping  brain uses only what is knowable:  visual(祝觉的) clues, invited emotions, comparisons, and  a sense of bargain. We are not stupid. We are just easily influenced.

小题1:The first paragraph of the passage is intended to      

A.ask a question

B.introduce a topic

C.give some examples

D.describe a phenomenon小题2:The writer takes the math for example in Paragraph 2 to show      .          _.

A.consumers usually fall into marketing traps

B.consumers' expectation is difficult to predict

C.consumers' purchasing power is always changing

D.consumers rely on their own judgment when shopping小题3:What consumer psychology is mentioned in the passage?

A.The first number has little influence on which item should be bought.

B.Consumers never use visual clues to decide how much should be paid.

C.Getting something extra for free is better than getting the same for less.

D.Consumers never rely on parts of the brains that aren't strictly quantitative.小题4:According to the passage, shops use the following tricks to make more profits EXCEPT         .  

A.showing price differences

B.offering larger sizes

C.providing free samples

D.giving direct discounts小题5:What can we know from US economist Dan Ariely's experiment?

A.Ariely's free lecture enjoyed popularity among students.

B.The students actually didn't know what the lecture was worth.

C.The second group was willing to be volunteers without reward.

D.The first group was eager to find out the value of Ariely's lecture.

单项选择题