问题 单项选择题

下列有关太平天国运动的评价正确的是()

①太平天国运动是中国历史上农民战争的最高峰②太平天国运动具有反侵略的一面③它在近代中国最早提出符合时代发展潮流的主张④定都南京后,大兴土木成为太平天国运动失败的根本原因

A.①②③

B.②③④

C.①③④

D.①②④

答案

参考答案:A

解析:

本题考查学生分析理解能力。可选据选项特征,可知是四选三,必有一个是错误的说法,而太平天国运动失败的根本原因是农民阶级的局限性与时代的局限性,大兴土木只是其阶级局限性的一个表现。故A项正确。

考点:对太平天国运动的评价

点评:此题一般采用排除法,首先可据选项特征确定排除方法,再结合所学知识来分析确定正确选项。

问答题
填空题

Some consumer researchers distinguish (1) "rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" (2) the traditional economic sense that assumes (3) consumers behave rationally when they carefully consider all alternatives (4) choose those that give them the greatest utility (i.e., satisfaction). (5) a marketing context, the term "rationality" implies that the consumer selects goods based (6) totally objective criteria, such (7) size, weight, price, and so on. "Emotional" motives imply the selection of goods (8) to personal or subjective criteria—the desire (9) individuality, pride, fear, affection or status.
The assumption underlying this distinction is (10) subjective or emotional criteria do not maximize utility or satisfaction. (11) , it is reasonable to assume that consumers always attempt to select alternatives that, (12) their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based (13) the individual’s own needs as (14) as on past behavioral, social, and learning experiences. What may appear (15) irrational to an outside observer may be perfectly rational (16) the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. (17) behavior did not appear rational to the person who undertakes it (18) the time that it is undertaken, obviously he or she would not do it. (19) the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far (20) to suggest that emphasis (21) "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously (22) maximize their gains and minimize their losses; that they act not (23) subconscious drives but from rational preferences, (24) what they perceive to be (25) their own best interests.