问题 单项选择题

目标营销战略的第一步是( )。

A.大众化营销
B.选择目标市场
C.市场细分
D.市场定位

答案

参考答案:C

解析:市场细分,就是根据顾客的购买习惯和购买行为的差异,将具有不同消费需求的顾客群体划分成若干个子市场,它是目标营销战略的前提。

单项选择题
完形填空

阅读短文,根据短文内容及首字母提示,在空白处填入一个适当的单词。

What would you do if a stranger gave you some medicine and said it would keep you slim and help you do well i______小题1: exams? Would you like to take it ?

Students in Shenzhen Luohu Foreign Language School learned to keep t___________小题2:safe by saying “no” . In fact, the medicine is a kind of drug.

“Because teenagers don’t know m________小题3:about drugs , they might want to try them.”. said Mr. Zhang , the director of Shenzhen Drug Control Center.

Now many schools set up courses or hold activities to help students learn a_________小题4:drugs.

Liang , 16 , was a good student before trying drugs. One day , some older friends told him that it would be fun. After taking drugs o_______小题5:once , he found it very difficult to stop. He began to s__________小题6:all of his time and money on drugs. Then he didn’t go to school any m________小题7:and started stealing . Finally , he was put into prison.

In China , taking drugs is becoming a big p__________小题8:for teenagers. According to a survey , about one million people in China took drugs last year , and 74% of them were young people. What’s more , about 10,000 drug-takers ( including about 2,000 students ) were under 16.

Mr. Zhang has some good a__________小题9:about staying clean. He said , “ Drugs are dangerous , Never try them , even if you are curious. It’s more important for you to stay safe and h__________小题10:.”