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Can you imagine that a person can be a medical researcher, an educational expert, and at the same time, a successful business executive Such a magic power seems to come true in a bombard of commercials because the same person playing the above-mentioned roles is introducing a new medicine, updated educational software as well as a latest model of computer.

What the pictures above reveal is a disturbing daily phenomenon that some companies, driven by their insatiable desire for more profit, are trying all sorts of business tricks in advertising their products in order to mislead their target customers and then extort from them large sums of money. Worse still, such tricks, veiled by the mask of researchers or experts, really work well in marketing products, especially to innocent people. Such immoral commercial tricks should be give due attention immediately.

It is essential to take measures to put this situation on hold. For one thing, central authorities are expected to make rules or regulations in regard to advertisement campaign. For another thing, a monitoring and feedback mechanism must be established to keep track of the situation so that legislation can be the last intervention into the issue. Still, citizens must be aware that there always exist misleading elements in commercials. Thus, to protect their own rights, consumers must have a clear judgment and sensible choice. In this way, their well-being can be protected, their rights secured.