问题 单项选择题

商品结构的复杂化是当今世界市场的重要特征,其表现是,在国际贸易中,形成了制成品贸易扩大,初级产品贸易减少的商品结构。出现这种变化的原因是( )。

A.国际贸易中不等价交换进一步发展
B.科技水平的提高,使生产对原材料的消耗相对降低,而对原材料的加工和综合利用程度提高
C.国际分工进一步向深度和广度发展,市场竞争激烈化
D.初级产品的市场竞争力比较低,而制成品的市场竞争力比较高

答案

参考答案:B

解析: 商品结构复杂化的主要原因是:科技革命使产业结构发生了重大变化,制造业的发展速度大大超过农牧业;新型材料工业的发展,减少了对天然原材料的需求。这都是由于科技革命所带来的影响。选项A、C、D都没有说到重点,故选B。

单项选择题


Questions 23-28
· Read the Chairman’s Statement below.
· For questions (23-28), choose the correct answer.
· Mark one letter (A, B or C) on your Answer Sheet.

Chairman’s Statement
Despite the appearance of a new competitor on the market, the company continued to grow and increase its market share throughout 2000. Partly in response to this new threat, but more importantly, as part of a strategy for growth, several key decisions were taken this year. The most significant new developments included a range of vitamin-rich drinks for children and low calorie diet drinks, which both proved very popular.
The company is still best known for its range of refreshing fruit drinks and, not surprisingly, these were our biggest sellers once more. There were two new additions to the range last year, Squish! and Liquid Sunshine, both of which have a distinctive Caribbean flavour. The first sales figures suggest that our expensive TV advertising campaign was very successful and that these products will soon be as popular as the rest of the fruit drink range.
Growth in the keep-fit and health markets meant our energy drinks did well in 2000. Sales of one brand, Booster were second only to fruit drinks in April. The strength of this particular market also explains the success of our new diet drinks.
There were, however, big differences in the performance of our older products. The company’s oldest product, mineral water, continued to enjoy a healthy share of a very profitable mass market. It seems our customers are still happy to stay with the brand despite the increasing number of competitors’ products. Unfortunately, the same cannot be said of our Ice-T and Chocomania drinks. Sales showed an initial increase in the summer after we re-launched both products but customers soon bought other brands and total annual sales for both product ranges were disappointing.
The company also said goodbye to its own brand of cola, launched in 1998. After two unsuccessful years of trying to break into the huge cola market, 2000 looked like being another poor year. The company finally accepted that it had made a wrong decision and stopped production in September of that year.

The company’s brand of mineral water has a

A.

A. small share of a small market.

B.

B. large share of a small market.

C.

C. large share of a large market.

单项选择题