问题 问答题 简答题

查找该品牌和对应的时间段的具体货源投放情况应该重点关注哪些问题?

答案

参考答案:

①货源集中区域投放。指该品牌卷烟在某一时间段集中投放给了某一区域的零售户;

②货源集中客户投放。指订购数量排序靠前的少部份客户订购了该品牌较大比例的销量,例如10%的客户购进了该品牌某一时间段销售数量的70%以上;

③客户订单数量整齐。指较多数量的客户订单数量整齐,例如在同一访销期内均为100条、50条等;

④客户订单结构异常。例如农村、山区客户订购了较多高档卷烟等;

⑤客户订单数量异常。客户前期购进的数量少,在某一时间段内突然大量购进,导致总量和单品数量猛增。

阅读理解

When TV news programs report wars or disasters, the editors rarely use the most horrifying pictures of dead or wounded victims because they don’t want to upset their viewers. Even so, viewers are usually warned in advance that they may find some of these scenes disturbing, so they can look away if they choose. But the men and women whose job is to record those scenes-the TV cameramen-have no such choice. It is their duty to witness the horrors of the world and record them, no matter how terrible and unpleasant they may be. Consequently, it is one of the most dangerous, exposed and emotionally taxing jobs the world has to offer.

Today, the demand for their work is rising. The explosion of satellite broadcasting and 24-hour news in recent years has created an almost insatiable (贪得无厌的) demand for TV information. But major broadcasters and the TV news agencies—such as Reuters and WTN-have never had enough staff to meet the worldwide demand for up-to-date pictures, so increasingly they turn to “freelance” TV cameramen.

These freelance cameramen are independent operators tied to no particular organization. They will work for any company which hires them, be it for just a few hours or for several weeks in a war zone. But if the freelance cameraman is injured in the course of the job, the TV company is not responsible for him. The freelancer must survive on his own.

TV will always need hard, vivid moving pictures which are fresh, but these companies feel uncomfortable with large numbers of employees on their books, explains Nick Growing, once foreign editor for Britain Channel 4 News and now a BBC news presenter.

By hiring freelancers, they can buy in the skills they need only when they need them. It also enables them to contract out the risk, he says.

小题1:TV news agencies turn to freelance cameramen in order to           .

A.save expense and avoid risks

B.get free and useful pictures

C.get first-hand information and pictures

D.satisfy the greed of the freelance cameramen小题2:We can infer from the passage that the freelance cameramen             .

A.have to take a lot of risks in the course of work

B.are tied to many TV news agencies

C.have better skills than other cameramen

D.need to contract out risks of work for TV companies小题3:According to this passage, some major broadcasters and TV news agencies            .

A. have employed enough cameramen

B. are not willing to employ many cameramen

C. are very mean to freelancers

C. are responsible for the freelancer if he is injured

小题4:The author of this passage shows his           the freelance cameramen.

A.sympathy to

B.respect for

C.anger to

D.admiration to

判断题