问题 问答题 论述题

材料一:乔布斯的一生都与“创新”一词紧密相连。苹果公司不仅重视科技创新,而且更重视企业文化创新。苹果公司不仅是卖产品,而且也是卖文化,卖生活方式。苹果公司文化的核心是鼓励创新,营造良好的企业文化氛围。一方面激发公司员工的创新动力,另一方面在产品设计上专注于顾客的想法和需求。

结合上述材料,运用《文化生活》有关知识,请你谈谈苹果公司的成功对我国推动社会主义文化大发展大繁荣,建设文化强国有哪些启示?

答案

参考答案:

①文化作为一种精神力量,能够在人们认识世界、改造世界的过程中转化为物质力量;文化与经济相互交融,相互影响,文化生产力在现代经济的总体格局中的作用越来越突出。我国要大力发展文化事业和文化产业,构建现代文化产业体系。

②科学技术是推动文化发展的重要因素。要依托科技进步,运用当代信息技术手段,促进文化的传播、继承和和发展。

③文化对人有潜移默化、深远持久的影响,这种影响来自于特定的文化环境和各种形式的文化活动。要在全社会开展社会主义精神文明创建活动,建设和谐文化,培育文明风尚,营造良好的文化氛围。

④文化发展的实质在于文化创新,社会实践是创新的源泉。要立足于社会实践,发挥人民文化创造的主体地位,充分挖掘和利用我国丰富的文化资源,推进文化创新。

⑤关注消费者的文化需求,发展人民大众喜闻乐见的文化,发挥文化消费和文化市场的作用。

解析:

该题考查文化建设的措施,考生可以从大力发展文化事业和文化产业,构建现代文化产业体系、要依托科技进步,运用当代信息技术手段,促进文化的传播、继承和和发展、开展社会主义精神文明创建活动、文化创新、发展人民大众喜闻乐见的文化等角度作答。

考点:文化建设

点评:如何发展中国特色社会主义文化:

(1)牢牢把握先进文化的前进方向,关键在于坚持马克思主义在意识形态领域的指导地位。

(2)立足于改革开放和中国特色社会主义现代化建设的实践。继承发扬中 * * 文化的优秀传统,汲取世界各民族的长处,在内容形式上不断创新。

(3)要充分发挥人民群众在文化创作中的主体作用,调动人民群众文化创作的积极性、主动性和创造性。

(4)大力加强社会主义核心价值体系建设,弘扬民族精神和时代精神,树立中国特色社会主义共同理想,践行社会主义荣辱观。

(5)加强社会主义精神文明建设,大力发展教育、科技、文化事业,加强思想道德建设,提高整个中 * * 的思想道德素质和科学文化素质。

(6)大力发展先进文化,支持健康有益文化,努力改造落后文化,坚决抵制腐朽文化。

(7)坚持为人民服务、为社会主义服务的方向和百花齐放、百家争鸣的方针;坚持贴近实际、贴近生活、贴近群众;始终把社会效益放在首位,做到经济效益和社会效益相统一;保障人民基本文化权益。难度适中。

单项选择题
阅读理解

Rome had the Forum. London has Speaker’s Corner. Now always-on-the-go New Yorkers have Liz and Bill.

Liz and Bill, two college graduates in their early 20s, have spent a whole year trying to have thousands of people talk to them in subway stations and on busy street comers. Just talk.

Using a 2-foot-tall sign that says, "Talk to Me," they attract conversationalists, who one evening included a mental patient, and men in business suits.

They don't collect money. They don't push religion (宗教). So what's the point?

"To see what happens," said Liz. "We simply enjoy life with open communication(交流)."

Shortly after the September 11, 2001 attacks, they decided to walk from New York City to Washington, a 270-mile trip. They found they loved talking to people along the way and wanted to continue talking with strangers after their return.

"It started as a crazy idea," Liz said. "We were so curious about all the strangers walking by with their life stories. People will talk to us about anything: their jobs, their clothes, their childhood experiences, anything."

Denise wanted to talk about an exam she was about to take. She had stopped by for the second time in two days, to let the two listeners know how it went.

Marcia had lest her husband to a serious disease. "That was very heavy on my mind,” Marcia said. "To be able to talk about it to total strangers was very good," she explained.

To celebrate a year of talking, the two held a get-together in a city park for all the people they had met over the past year. A few hundred people showed up, as well as some television cameramen and reporters.

They may plan more parties or try to attract mare people to join their informal talks. Some publishers have expressed interest in a book, something they say they'll consider.

56. What did Liz and Bill start doing after September 2001?

A. Chatting with people.

B. Setting up street signs.

C. Telling stories to strangers.

D. Organizing a speaker's comer.

57. What they have been doing can be described as______.

A. pointless    B. normal       C. crazy      D. successful

58. Why are Denise and Marcia mentioned in the text?

A. They knew Liz and Bill very well.

B. They happened to meet the writer of the text.

C. They organized the get-together in the city park.

D. They are examples of those who talked to Liz and Bill.

59. What will Liz and Bill do in the future?

A. Go in for publishing.               B. Do more television programs.

C. Continue what they are doing.           D. Spend more time reading books.

60. How do they like the idea of writing a book?      

A. They have decided to wait a year or two.   

B. They will think about it carefully.

C. They agreed immediately.           

D. They find it hard to do that.